Get the Promonews daily round up
Get the Promonews daily round up
The mad month of March featured some superlative work, including videos for beabadoobee, Dave, Fred Again.., Jessie Ware, FLO, Kelsey Lu, Paris Paloma, Say Now, TOMORA, Olivia Rodrigo's contribution to the new War Child album, HELP2.... and John Coltrane.So here is a round-up of featured work on Promonews last month - and you can watch them all as a playlist via the brand new Promonews Player.
Promonews - 1 day ago
His very risqué and hilarious video for Povoa x Madge's Beat Bunny won a Gold at the British Arrows last week, and now Tanner K Williams has brought his considerable talents to the services of Lizzo - and the result is just about as absurdly WTF as you can get.To the thumping disco beat of Don't Make Me Love U, newly minted blonde Lizzo is getting emotional performing the song - to a previous incarnation of herself. New Lizzo cries, screams, and then gets passionate with the Other Lizzo - who never moves a muscle. Is she, in fact, real at all? Shot in a 360 studio, on one level it's exactly the glamourous and dramatic performance that this super-catchy bombastic disco record (that's really quite a lot like Simply The Best) deserves. And on another level, it's the weirdly uncanny video that you least expect.And it just gets weirder when the previously statuesque Other Lizzo starts showing signs of life...[imgtoken data:1]
David Knight - 3 days ago
A condemned man disrupts his own public execution, denying the crowd the ending they came for, in Alex Takács's gripping 'acid western' for JJerome87 - the new solo project by alt-J's Joe Newman.Set on a barren mesa grassland, the video for Brush Me Like A Horse follows an intriguing and wild narrative where a grotesque event unfolds. As crowds gather with picnic baskets and binoculars, a television host narrating the proceedings with pageant-level bravura, the man whose crime is never disclosed is marched toward his public execution - by a highly original method.[imgtoken data:1]A longtime collaborator of Newman’s - as Young Replicant he has made videos for alt-J, the UKMVA-winning video for 3WW and Deadcrush - Takács stages the film as a sun-bleached fever dream, somewhere between a Sergio Leone western and a twisted daytime game show. With the video's semi-desert setting - it was shot in Agua Dulce, Santa Clarita - the inventively cruel instrument of execution, a metal cage that includes a treadmill perched over a yawning cliffdrop, could have been inspired by a contraption from a Wile E. Coyote cartoon.But as Takacs racks up the tension in this bizarre scenario, it sharpens into something genuinely unsettling. With no context for the man’s alleged crime, the viewer is left without moral clarity, forced to consider whether any wrongdoing could justify a punishment so extreme. As the pageantry swells around the accused, the question becomes whether he can deny the crowd of consuming the ending they came for.[imgtoken data:2]“Brush Me Like a Horse is an acid western about a man condemned to die in a cruel, humiliating public spectacle," says Takács. "Joe Newman came to me with the vivid image of a state execution via treadmill, and it immediately conjured this whole narrative world."In Joe’s songwriting, the images are layered and nested inside one another: a man is accused, the accused is a horse, the horse is a mouse in a field where cats roam. The track already contained multiple voices and characters; it cut so many strong silhouettes that my job was simply to fill them in.”This is quite an introduction to Joe Newman's new project, hugely ambitious in its storytelling. A departure befitting this ne musical direction, but it also fits comfortably into the greater canon of alt-J videos.
Promonews - 7 days ago
Olivia De Camps directs a spectacular promo for FLO. The video for Leak It is already making shockwaves across the internet, bringing a high-concept, Noughties-coded vision to glorious life. Set against a bold backdrop of a modernist celebrity fame retreat, the film unfolds within a mysterious environment. In what is becoming a signature for de Camps, this video boasts effortless pop performance, whilst commenting on pop culture and the strange times we live in.Bringing back the dance break, for an ultimate throwback to one of the industry's finest pop eras, it's a monumental achievement, and quite possibly the best video of the year so far.
Rob Ulitski - 8 days ago
The mad month of March featured some superlative work, including videos for beabadoobee, Dave, Fred Again.., Jessie Ware, FLO, Kelsey Lu, Paris Paloma, Say Now, TOMORA, Olivia Rodrigo's contribution to the new War Child album, HELP2.... and John Coltrane.So here is a round-up of featured work on Promonews last month - and you can watch them all as a playlist via the brand new Promonews Player.
Promonews - 1 day ago
Naomi Scott makes a big impression among the unsuspected shoppers of Ilford, Essex, in an impressive piece directed by the actress and singer herself with Jordan Spence. Naomi emerges from the Elizabeth Line station at Ilford, and proceeds to dance and perform her track Gracie as she walks in ankle-breaking high heels down the high street and shopping centre. It's cleverly assembled so it appears that its done entirely guerilla style - and certainly some of it was.Naomi's previous videos include the off-the-wall promo for Losing You. This is the one that's going to have people really paying attention.
Promonews - 1 day ago
The Hollywood Music Video Awards 2026 took place last Saturday, March 28th celebrating the US music video industry with awards covering music genre, grand craft and Of The Year honours.The big winners were Rosalia's Berghain video, directed by Nico Mendez at CANADA, which won awards for Music Video of the Year and Best Directing, while Christian Breslauer won Director of the Year, Frank Borin won Executive Producer of the Year and music video commissioning legend Devin Sarno won Commissioner of the Year.The winners of 39 awards announced on the night here:Music Genre winnersBEST POPSabrina Carpenter “Tears” - directed by Bardia Zeinali (prod: freenjoy, Anonymous Content)BEST RAPClipse, John Legend, Voices of Fire, Pusha T & Malice “The Birds Don’t Sing” - directed by Brendan O’Connor (prod: Shotclock) BEST R&BTyler, the Creator - “Sugar On My Tongue” - directed by Tyler the Creator (prod: Happy Place)BEST COUNTRYBigXThaPlug x Post Malone “Cold” - directed by JakeTheShooter (prod: ShooterCo) BEST ROCK5 Seconds of Summer - “Not OK” - directed by Hannah Lux Davis (prod: London Alley)BEST ALTERNATIVEsombr - “back to friends” - directed by Gus Black (prod: American Film Corporation) BEST INDIEWet Leg - “Pokemon” - directed by Elliot ArndtBEST METALFalling in Reverse ft. Marilyn Manson - “God Is A Weapon” - directed by Jensen Noen (prod: Blesscode, UnderWonder)BEST ELECTRONIC & DANCEThe Chainsmokers, Anna Sofia - “Helium” directed by Alex Acy (prod: Bodeyco) BEST LATINBad Bunny - “NuevaYoL” - directed by Renell Medrano (prod: Virgin Soil Pictures)Craft WinnersBEST CONCEPTTalking Heads - “Psycho Killer” - directed by Mike Mills (prod: MJZ) BEST NARRATIVEDoechii - “Denial Is A River” - directed by James Mackel & Carlos Acosta (prod: Lotumn)BEST DIRECTINGRosalía ft. Björk - “Berghain” - directed by Nicolás Mendez (prod: CANADA)BEST INNOVATIVE DIRECTIONOK Go - “Love” - directed by Damian Kulash, Aaron Duffy, Miguel EspadaBEST CINEMATOGRAPHYBad Bunny - “NuevaYoL” - cinematography by Ryan Marie Helfant (dir: Renell Medrano;prod: Virgin Soil Pictures)BEST PRODUCTION DESIGNAriana Grande - “Supernatural” - production design by Alex Delgado (dir: Christian Breslauer;prod: London Alley, Lucky Bastards) BEST CHOREOGRAPHYDoechii - “Anxiety” - choreography by Robbie Blue (dir: James Mackel; prod: Adele Drive, More Avenue) BEST STYLINGTate McRae - “Sports Car” - styling by Brett Alan Nelson (dir: Bardia Zeinali; prod: Anonymous Content)BEST HAIR & MAKEUPDoja Cat - “Gorgeous” - hair & makeup by Jawara Wauchope, Sam Visser (dir: Bardia Zeinali; prod: freenjoy) BEST ACTINGTame Impala - “Loser” - starring Joe Keery (dir: Sam Kristofski; prod: Screens, Iconoclast & GoodWorld Creative)BEST EDITINGKendrick Lamar ft. SZA - “Luther” - edited by Kat Webber, Sunset Edit (dir: Karena Evans; prod: Fela) BEST VISUAL EFFECTSDon Toliver x Doja Cat - “Lose My Mind” - visual effects by Mathematic (dir: Christian Breslauer; prod: London Alley, Lucky Bastards) BEST ANIMATIONGeorge Harrison - “Give Me Love” - animation by Akash Jones, Nikolas Radulovich, Edwin Alvarenga, Colin Lepper, Abbey Collings (dir: Finn Wolfhard) BEST COLOR GRADINGAddison Rae - “High Fashion” - color by Myles Bevan (dir: Mitch Ryan; prod: Cadence Films)Of the Year WinnersMUSIC VIDEO OF THE YEARRosalía ft. Björk - “Berghain” - directed by Nicolás Méndez (prod: CANADA) DIRECTOR OF THE YEARChristian Breslauer BREAKOUT DIRECTOR OF THE YEARClaire Bishara CREATIVE OF THE YEARLauren Dunn PRODUCER OF THE YEAR Collin DruzEXECUTIVE PRODUCER OF THE YEARFrank Borin, UnderWonder Content PRODUCTION COMPANY OF THE YEARLondon Alley POST-PRODUCTION COMPANY OF THE YEARModern Post EDITOR OF THE YEARSofia KerpanCINEMATOGRAPHER OF THE YEARNeema SadeghiPRODUCTION DESIGNER OF THE YEARBrittany Porter CHOREOGRAPHER OF THE YEARRobbie Blue STYLIST OF THE YEARBrett Alan Nelson ASSISTANT DIRECTOR OF THE YEARRobert Blair II COMMISSIONER OF THE YEARDevin Sarno, Warner Records• More here
Promonews - 2 days ago
His very risqué and hilarious video for Povoa x Madge's Beat Bunny won a Gold at the British Arrows last week, and now Tanner K Williams has brought his considerable talents to the services of Lizzo - and the result is just about as absurdly WTF as you can get.To the thumping disco beat of Don't Make Me Love U, newly minted blonde Lizzo is getting emotional performing the song - to a previous incarnation of herself. New Lizzo cries, screams, and then gets passionate with the Other Lizzo - who never moves a muscle. Is she, in fact, real at all? Shot in a 360 studio, on one level it's exactly the glamourous and dramatic performance that this super-catchy bombastic disco record (that's really quite a lot like Simply The Best) deserves. And on another level, it's the weirdly uncanny video that you least expect.And it just gets weirder when the previously statuesque Other Lizzo starts showing signs of life...
David Knight - 3 days ago
Milo Hume directs a mesmerising promo for Scottish-American duo Witch Post.The video for Witching Hour transforms a dingy hotel room into a surreal sanctuary, where Witch Post's Dylan Fraser and Alaska Reid move through chaos and quiet moments of care, their connection building into something strange, tender, and almost ritualistic.Boasting lingering, pensive shots and gently surreal effects, it's an absorbing, effervescent video with a bunch of standout visual moments.
Rob Ulitski - 3 days ago
Ashley Rommelrath directs a stirring promo for British rock band Basement. The video for Wired finds the band performing within a dark warehouse on the brink of collapse. Smoke billows, debris rains from down onto the band and urgent, kinetic crowd. As the track intensifies, tension mounts, driving an increasingly encrusted audience toward an inevitable breaking point. Shot in gritty monochrome - with excellent cinematography by Dave Galloway and grade by Mackenzie Taylor - it's a pulsating promo which brings the group's live energy into focus, with frantic camerawork, inspired lighting and body horror-inspired transformations.
Rob Ulitski - 3 days ago
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