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Perfume Genius 'Queen' by SSION

Perfume Genius 'Queen' by SSION

Cody Critchloe aka SSION directs Perfume Genius's Queen, from the upcoming album Too Bright, in which gender and sexuality are explored in a series of scenes each slightly odder than the last.

Faces are superimposed, transformed and lost entirely...It's hard to describe, so you simply have to see it for yourself...

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Lil Silva 'Mabel' by Laura Coulson

Lil Silva 'Mabel' by Laura Coulson

Everyday instances are caught by Laura Coulson for Lil Silva's Mabel as she follows a group of school children in this candid promo.

Love is the theme, exercised in the ordinary – whether that's represented by signed school leaver shirts, playing football, or remembering those not with us.

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Interpol 'All The Rage Back Home' by Paul Banks & Sophia Peer

Interpol 'All The Rage Back Home' by Paul Banks & Sophia Peer

Interpol's monochrome performance, directed by band frontman Paul Banks and Sophia Peer is intercut with jawdropping surfer footage in the video for All The Rage Back Home.  

The energy of the musical performance and the surfing (the footage coming from a number of sources) play off each other, and the dark tones of both bring them together. The effect is mesmerizing. 

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Jake Bugg 'There's A Beast And We All Feed It' by Bob Harlow

Jake Bugg 'There's A Beast And We All Feed It' by Bob Harlow

Swamps, strippers, alligators, racoons, guns, gifs and gospel... We head way down south to New Orleans to hang with some fun-loving homeboys in Bob Harlow's high octane, white-knuckle ride on behalf of Jake Bugg for There's A Beast And We All Feed It. 

And the bayou looks an appealing but really quite dangerous place... here's Bob's fiercer director's cut. 

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News

Directing duo Wolf and Lamm join HSI London

Directing duo Wolf and Lamm join HSI London

Berlin-based directing duo Wolf and Lamm have joined HSI London for music videos and commercial representation in the UK.

Wolf & Lamm are Joffrey Jans and Kai Kurve, who have directed stylish, sexy, distinctively art directed promos for Wanklemut ft. John Lamonica, Lexy & K-Paul, Parov Stelar feat. Marvin Gaye, and ads for Schleck Druff and L'Amour Noir.

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Lily Allen 'As Long As I've Got You' by Chris Sweeney

Lily Allen 'As Long As I've Got You' by Chris Sweeney

Lily Allen and director Chris Sweeney celebrate the singer's life spent attending the Glastonbury Festival in a nostalgic look back in Chris' video for As Long As I've Got You.

Intercutting old photographs of the singer with friends and family and new footage filmed this year, Chris draws on Lily's playful side as we see her singing and dancing around the mammoth campsite...

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Video

Hugh 'I Can't Figure You Out' by Eoin Glaister

Hugh 'I Can't Figure You Out' by Eoin Glaister

Eoin Glaister turns to the world of dressage to visually explore the complexities of courtship on horseback in his promo for I Cant Figure You Out by London electronic funksters Hugh.

Glaister casts real life dressage darlings - newly weds Charlie and Abi Hutton - as he captures the couple teasing one another on dancing horses...

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