The latest from Promo News

Video

Wolvves 'White On White' by Daniel Gomes

Wolvves 'White On White' by Daniel Gomes

To partner the gorgeous and brutal electronica of Wolvves' White On White, Daniel Gomes delivers a stark series of cool and eye-catching images.

Shot in stark monochrome for added drama, the cutting-edge montage benefits from the simple and minimal staging, adding to the overall effect. Excellent. 

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Video

Magalie 'First Kiss' by John Turner

Magalie 'First Kiss' by John Turner

Based in the UK and born in Paris to Mauritian parents, singer Magalie launches her debut single First Kiss with this fun John Turner-directed promo. 

John intercuts a studio performance from Magalie with vignettes of young couples in the first flush of romance shot in London and a very sunny Brighton...

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Video

Laurel 'Shells' by Ryan Goodman

Laurel 'Shells' by Ryan Goodman

Laurel faces up to the camera while seemingly on the run in Ryan Goodman's promo for Shells. 

Ryan, working with DoP James Blann for the third consecutive time, filmed over two days in Dover and Calais. And with little narrative or gimmicks to rely on, the coast, cliffs and cross-channel ferry provide the cinematic backdrop that brings context to Laurel's heartfelt performance. 

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Video

Mike Mago 'Outlines' by Ciaran Lyons

Mike Mago 'Outlines' by Ciaran Lyons

In keeping with the title of Mike Mago's latest dancefloor-filler Outlines, a greyscaled dancer (Ida May) enters a studio and proceeds to leave technicolor silhouettes around the room in Ciaran Lyon's nicely-executed video. 
 

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Video

Pearls Negras 'Make It Last' by Ian Pons Jewell

Pearls Negras 'Make It Last' by Ian Pons Jewell

Ian Pons Jewell's hugely entertaining promo for Brazilian trio Pearls Nagras' brutal genre-busting Make It Last sees an imaginative use of lo-fi VHS-style treatments, and some cool choreography supplied by Dejaneth Idalice Dos Santos, as the feisty trio's over-recording on a precious tape is discovered... 

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Video

Labrinth 'Let It Be' by Us

Labrinth 'Let It Be' by Us

New material from Labrinth has been a while in coming, and the video for his new album's first single Let It Be, directed by Us (that's Luke Taylor and Christopher Barrett), breaks down the making of that album in a very original way. 

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Video

The Weeknd 'Often' by Sam Pilling

The Weeknd 'Often' by Sam Pilling

In Sam Pilling’s video for The Weeknd's lewd Often - his fourth for the Canadian superstar – the motion control-driven camera prowls and flips around a luxury hotel suite chronicling the singer's numerous conquests and partying habits in a highly slick fashion.

Although being a sex god doesn't stop The Weeknd looking characteristically angst-ridden...

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Video

Shift K3Y 'I Know' by Scott Altman

Shift K3Y 'I Know' by Scott Altman

UK producer/DJ Lewis Jankel - aka Shift K3Y - joins forces with director Scott Altman for the promo to I Know - the follow-up to his Top 3 hit Touch.

Shot over three days in Ibiza, Formentera and London, Scott's exhaustive montage follows a girl as she travels through contrasting locations. 

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News

Romanek defends Taylor Swift promo

Romanek defends Taylor Swift promo

Mark Romanek, director of Taylor Swift's Shake It Off promo, leapt to the defence of his work after rapper Earl Sweatshirt tweeted criticisms calling it 'inherently offensive, ultimately harmful and perpetuating black stereotypes'.

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