Alexander Brown explores how memories evolve over time, in this thought-provoking promo for Anna Calvi. Brown's video for I See A Darkness was inspired by the director's own personal experience, portraying the last time his wife hugged her brother as she rushed to the airport. This everyday moment takes on a larger significance than it ever meant in the moment.The same scene was shot in four ways on four different cameras to achieve this idea of memories evolving, shot beautifully by Marti Guiver with post production work handled by Avner Shiloah and Alexander Brown.

Riff Raff has announced that Sarah O’Kane has joined the production company's London office as Head of Development and Special Projects.Known for her sharp editorial eye and thoughtful, director-focused approach to development, O'Kane brings a clear vision on backing the right ideas and helping them reach their full potential. She previously worked as a creative director and EP at companies such as Channel 4, TCO London and Wavelength.At Riff Raff, she will help nurture the company’s talent while exploring projects across the intersection of music, fashion, advertising and entertainment. Working closely with the company’s directors, she will play a key role in shaping ideas from their earliest stages. She will also will focus on developing creative opportunities for Riff Raff’s Nursery of Evil roster - Riff Raff’s young and emerging director incubator - which includes new signings Leve Kühl and Holly Hunter. "As soon as we met Sarah we felt the synergy," says Natalie Arnett, Joint Managing Partner at Riff Raff. "Her energy and passion for the craft is palpable. She is ideas driven and brings out of the box creative thinking to winning business. We are excited at what lies ahead and are thrilled to welcome Sarah to the Riff Raff Family.”Sarah O'Kane adds“I have been such a huge fan of Riff Raff over the years, so to now get to be part of their next chapter is hugely exciting for me," says O'Kane. "I can’t wait to work with our amazing directors to create even more industry-defining, brilliantly bonkers and ‘this is too fun to be called work’ kind of work.”

Noel Paul turns the longing and introspection at the heart of the first release from Mitski's new album into a remarkable video, both breathlessly zany and undeniably chilling.In the video for Where's My Phone? Paul plays against the relatable aspect of the songtitle by making Mitsky the lead character in a gripping anachronistic ghost story. The setting is very Edgar Allan Poe, a house in rural, autumnal New England, with Mitski as the guardian of her younger sister, paranoid about her connecting with any of the stream of strange visitors who descend upon the house.It's the manner that Paul delivers this story - based upon Shirley Jackson’s novel We Have Always Lived in the Castle - which makes it so special. Following the style of his videos for Black Midi and most recently for Geese, events occur at a relentless, disconcerting speed, as if in a dream.The actions of the performers are heightened to appear virtually cartoonish - or resembling the acting in early cinema - and the camera is feverish, moving like a character in the scenario. Mitski herself gives a ferociously strong and committed performance, as the woman driven to mania (and violence) to protect the younger girl. But as it turns out, with very good reason. As in any ghost story, the proof of its quality is in the ending - and this has a very good one. Noel Paul has been directing videos for well over a decade, originally in the duo That Go and then as solo director. It's tempting to say that this is one of the best he has ever made.

Anonymous Content has signed Senegal-born director, writer, cinematographer, and photographer Samba for US and UK representation of commercials and music videos.Samba has brought his unique lens to campaigns for some of the world’s most influential brands, including Nike, Apple, Google, Netflix, Adobe, TikTok, Warner Bros., Gucci, Prada, On Running, and Beats. Most recently, he turned his lens to sports brand Yonex, with a film that transforms tennis into a gladiator’s arena, using shadows and contrast to visualize the battles, trials and tribulations of the sport. His shots drip with woe and triumph in cool mono-chrome and saturation. Wind, sweat, and the sounds of the city add immense color to an already vivid film.Samba’s work is defined by his poetic approach, emotional intelligence, and a profound visual language. A completely self-taught filmmaker, he is inspired by the traditions of Senegalese storytelling and shaped by contemporary cinema and digital culture. Samba explores the human experience with work that feels both mythical and intimate at once. Before he even raises a camera, he likes to start off his projects with poetry, translating emotion onto the page.His latest short To Brooklyn And Back captures the shared feeling of Samba’s work, living between poetry and film. Born in the heat of a Brooklyn summer, it follows a woman reflecting on her love for a man. It’s a quiet, intimate piece, where every frame feels like a memory.Now working between New York and Paris, Samba’s mission remains simple and ambitious: to keep learning, keep creating, and move the needle toward stories that audiences have never seen, or felt, before.• Watch Samba's showreel at Anonymous Content here

Ryan Doubiago's mesmerising video for J.Cole is a continuous tracking shot where we see the rapper's life unfold in reverse. The video for The Fall Off Is Inevitable begins in the present, wih the rapper reflecting upon his life up to this point (it follows a message from J.Cole that flashes briefly on-screen), and then travelling backwards through version of the same room, through the milestones of his life.During the course of this journey through the carefuly composed portraits of life in this single space, Doubiago adds another level by using the room device to alter perspective, and play with the viewer's perceptions. It's a Gondry-esque twist to what is already a beautifully executed technical feat.

Henna Välkky & Samuel Häkkinen direct a fresh, gently surreal promo for Finnish artist Antti Paalanen. The video for Takatukka features Paalanen as an eccentric, accordion-playing barber who's out to change the world, one fabulous haircut at a time. It's bonkers, in the best possible way. But beware - you will see mullets in this video."The mysterious yet comical vibe of the track was an instant inspiration, taking us directly to a recurring theme in our works: Cults," explan the directors. "The video takes inspiration from occult cinema like Alejandro Jodorowsky while appreciating modern surreal music video culture, in the vein of Salvatore Ganacchi and Tommy Cash."The physical set of the barbershop was designed so that when the walls are removed, we are left with this mysterious round black and white symbol on the floor that repeats on the background of this Lynchesque void, where the cult gathers to sing and dance in harmony, rocking their brand new mullets."