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Pearls Negras 'Make It Last' by Ian Pons Jewell

Pearls Negras 'Make It Last' by Ian Pons Jewell

Ian Pons Jewell's hugely entertaining promo for Brazilian trio Pearls Nagras' brutal genre-busting Make It Last sees an imaginative use of lo-fi VHS-style treatments, and some cool choreography supplied by Dejaneth Idalice Dos Santos, as the feisty trio's over-recording on a precious tape is discovered... 

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Video

Labrinth 'Let It Be' by Us

Labrinth 'Let It Be' by Us

New material from Labrinth has been a while in coming, and the video for his new album's first single Let It Be, directed by Us (that's Luke Taylor and Christopher Barrett), breaks down the making of that album in a very original way. 

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Video

The Weeknd 'Often' by Sam Pilling

The Weeknd 'Often' by Sam Pilling

In Sam Pilling’s video for The Weeknd's lewd Often - his fourth for the Canadian superstar – the motion control-driven camera prowls and flips around a luxury hotel suite chronicling the singer's numerous conquests and partying habits in a highly slick fashion.

Although being a sex god doesn't stop The Weeknd looking characteristically angst-ridden...

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Video

Shift K3Y 'I Know' by Scott Altman

Shift K3Y 'I Know' by Scott Altman

UK producer/DJ Lewis Jankel - aka Shift K3Y - joins forces with director Scott Altman for the promo to I Know - the follow-up to his Top 3 hit Touch.

Shot over three days in Ibiza, Formentera and London, Scott's exhaustive montage follows a girl as she travels through contrasting locations. 

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News

Romanek Defends Taylor Swift Promo

Romanek Defends Taylor Swift Promo

Mark Romanek, director of Taylor Swift's Shake It Off promo, leapt to the defence of his work after rapper Earl Sweatshirt tweeted criticisms calling it 'inherently offensive, ultimately harmful and perpetuating black stereotypes'.

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Video

Taylor Swift 'Shake It Off' by Mark Romanek

Taylor Swift 'Shake It Off' by Mark Romanek

In a departure from her country roots, Taylor Swift joins forces with Mark Romanek for this excellent tongue-in-cheek and fun promo to her single Shake It Off, from her forthcoming album 1989 (October 28).

Putting in a stirling performance, Taylor raids the dressing-up box to perform with a rock band, ballerinas, cheerleaders and b-boys, sending-up video cliches in the process... 

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Video

Frøder 'Over The Sea' by Jon Olav Stokke

Frøder  'Over The Sea' by Jon Olav Stokke

Shot on a rugged coastal terrain, Jon Olav Stokke delivers a poignant and emotional film to accompany Norwegian singer Frøder's widescreen ballad Over The Sea, which depicts a fatally wounded soldier - played by Brage Bang - in the last moments of his life...

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Video

Nicki Minaj 'Anaconda' by Colin Tilley

Nicki Minaj 'Anaconda' by Colin Tilley

Oh my goodness. Just after David Cameron announced his age rating scheme for online vids, Nicki Minaj's video for Anaconda arrives, like manna from heaven for enthusiasts for censorship or 'classification' of music videos.

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