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Ross From Friends 'The Daisy' by Rudá Santos

Promonews - 1st Sept 2021

Rudá Santos's video for Ross From Friends, for the electronic DJ’s new single The Daisy, blends a reverence for speed-cubing competitions and a bittersweet twist worthy of a sci-fi classic.

We are transported through a trippy time-warp to an unassuming park, where a young girl discovers a Rubik’s Cube and a timer on a bench. Her passion for ‘speed-cubing’ ignited, we then follow her on a journey where she works to master her skills.

Our young heroine progresses to a speed-cubing competition, battling through to reach her goal in time. As she wins the competition, however, viewers are confronted with a surreal twist... 

Blending an admiration for speed-cubing with the unexpected ending, Rudá Santos also employed 3D animated sequences to bookend the film and reinforce the sci-fi elements. In order to capture authentic, realistic performances, he also chose to cast real Rubik’s Cubers in the promo - including Katie Mouchan-Davies as the main protagonist.

RUDA SANTOS:

Some of the UK's best speed-cubers... helped us bring the vision to life.

“I’ve always thought the Cube was a mysterious and fantastical object - so the idea to play with some sci-fi elements seemed very fitting and came naturally to me in the writing process.

"Having some of the UK’s best speed-cubers performing in the video also helped us bring the vision to life. Ultimately, we wanted the promo to function as both an ode to speed-cubing as a sport, and a thrilling and engaging short piece of its own.”
 

Promonews - 1st Sept 2021

Tags

  • New Director
  • Narrative
  • VFX
  • Electronic
  • Dance
  • Alternative
  • Rubik's Cube
  • Speed-cubing

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Credits

Production/Creative

Director
Rudá Santos
Producer
India Lee
Producer
Oli Falcon
Production Company
Production Company
Executive Producer
Aaron Z. Willson
Production Manager
Anna Butler
1st AD
Olly Kash

Camera

Director of Photography
Jonny Flint
Focus Puller
Lou Macnamara
2nd AC
Joana Magalhaes

Lighting/Grip

Gaffer
Jamie Hitchens

Art

Art Director
Louis Simonon

Wardrobe

Wardrobe
Amy Thompson
Hair & Make-up
Anna Wild

Casting

Lead actor
Katie Mouchan-Davies

Editorial

Editor
Rudá Santos

Grading

Colourist
Chris Francis
Colour grade company
Company 3

Commission

Commissioner
Simon Gold
Label
Ninja Tune

Misc

3D Artist
Andrew Cunningham

Promonews - 1st Sept 2021

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