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Sub Focus ft Wilkinson 'Illuminate’ by Joe Wilson

Rob Ulitski - 18th Dec 2019

Two smalltown dreamers search for meaning in the present moment in Joe Wilson's video for Sub Focus.  

Opening in the middle of a field, the pair are lying on the floor shirtless, laughing in a drugged-up haze as they watch the sun set.

As we follow them through the vast hills, they meet up with a couple of girls to make out, siphon fuel from a truck on the side of the road and pick some suspicious-looking mushrooms from a farm.

Laidback and carefree, the video pays homage to Modjo's Lady, mirroring the unbridled youthful energy that was just as enduring back in 2000 as it is almost twenty years later in this video. 

Aesthetically reminiscent of the 80s and 90s, the hazy lighting and soft focus are both charming and nostalgic, lending a universal vibe to the project. 

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Rob Ulitski - 18th Dec 2019

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  • Narrative

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Credits

Production/Creative

Director
Joe Wilson
Producer
Ersan Beskardes
Production Company
Executive Producer
Hannah Gracie
Production Manager
Micheal Newton
1st AD
Freddie Wright

Camera

Director of Photography
Ed Hubert
Focus Puller
Rhys Warren
2nd AC
Saskia Dedman

Wardrobe

Wardrobe
Isle 3

Editorial

Editor
Charlie Reddie
Editing company
Stitch

Grading

Colourist
Myles Bevan

Agent

Director's Representation
OB Management

Commission

Commissioner
John Moule

Other credits

Runner

David Burridge

Lead actors

Richy & Ben

Bike Riders

Freddie Hughes Stanton, John Carron

Girls

Amber Mac, Alice Dunne

Rob Ulitski - 18th Dec 2019

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