Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Flyte 'I Still Believe In You' by Kasper Häggström

Rob Ulitski - 22nd Aug 2019

Kasper Häggström focusses on a father-daughter road trip in his video for Flyte, to tell a distinctive story about the need to move on with your life - and introduces a brilliantly quirky device to deliver the message.

The daughter is off to college, and dad is driving her there, through English countryside and seaside, towards the big city. With the deceptively bright and nostalgic sound of Flyte's I Still Believe In You, this is about small moments, to be cherished in the future. There is something both slightly heartbreaking about the wordless relationship between the two of them - beautifully played by Mike Wozniak as distracted dad, and Eloise Thomas as dreamy daughter.

But in a quirky, inspired and arguably symbolic choice, their journey takes place in a car that's quite special: it's a double fronted Rover 75 - a unique custom-built curiosity, which the eagle-eyed may notice appeared in an AA commercial a few years back. The choice of vehicle mirrors the themes of the visual, and represents the nostalgic yearning for the past yet bright optimism for the future the characters share. 

And together with his DoP Kristian Engelsen, Norwegian director Häggström (director of the MVA-winning video for Kelly Lee Owens' Throwing Lines) creates a distinctive outsider's look at England. Soaked in natural light and vivid colour, Engelsen's cinematography is richly evocative. and feels like an old home movie, amping the nostalgia up to 11 whilst suggesting an almost comfortable reminder of home.

KASPER HAGGSTROM:

"The creative freedom from the band, label and management made the whole process of making this really enjoyable. Once we had a conversation with the band and the trust was there that we were aligned creatively, and they in turn put their trust in me to deliver the film.

"Working with a small dedicated team and striking luck with finding the absolute perfect double-sided car was also a factor. It was really a privilege to shoot in the English coast & countryside."

Featured sponsors

Rob Ulitski - 22nd Aug 2019

Tags

  • Director's notes
  • Narrative
  • Pick of the year
  • Alt Pop

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Kasper Häggström
Producer
Aws Al-jezairy
Production Company
Executive Producer
Morgan Clement
Executive Producer
Dom Thomas

Camera

Director of Photography
Kristian Engelsen
Focus Puller
James Wicks

Casting

Lead actor
Mike Wozniak
Lead actor
Eloise Thomas

Editorial

Editor
Kasper Häggström

Grading

Colourist
Colour grade company

VFX

Post production company

Commission

Commissioner
Label
Island Records

Other credits

Special Thanks

Gerry Lloyd

Rob Ulitski - 22nd Aug 2019

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video