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Matoma ft. MNEK, Kiana Ledé 'Bruised Not Broken' by Jeff Desom & Carlos Lopez Estrada

Rob Ulitski - 13th Aug 2019

Matoma, MNEK & Kiana Ledé will their dismembered limbs to free themselves from a nasty butcher, in this splendid video by Jeff Desom and Carlos Lopez Estrada.

We open in a butcher's fridge, where the three artists' heads are sitting detached from their bodies. Some bad stuff has been going on. We cut to their hands, which are waking each other up and planning a strategy to regroup with all of the missing body parts. Facing off against the brute in the kitchen chopping up meat for his shop, the body parts are skilful, brave and hilarious in executing their goal. 

With a nod to old time cartoons, and a hint of Tim Burton, Desom and Lopez Estrada keep the gruesome themes on a level of fun, and gore and violence to a minimum. DoP Patrick Jones does a great job in bringing the idea to life, juxtaposing the brown, dimly lit hues of the kitchen with the bright blue, crisp colours inside the fridge. Armando Vernet's inspired art direction rounds off the project, populating the world with vintage Americana and charming DIY props, amongst some clever use of VFX to tie it all together. A breath of fresh air, definitely to be enjoyed on repeat. 

Rob Ulitski - 13th Aug 2019

Tags

  • Narrative
  • VFX
  • Pop

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Credits

Production/Creative

Director
Jeff Desom
Director
Carlos Lopez Estrada
Producer
Esteban Zuluaga
Production Company
Little Ugly
Executive Producer
Melora Donoghue

Camera

Director of Photography
Patrick Jones

Art

Art Director
Armando Vernet

Editorial

Editor
Ryan Dayhoff

Grading

Colourist
Loren White
Grading company
Lookwell

VFX

VFX
Jeff Desom
Post production company
Little Ugly
Post Producer
Naheem Adio

Agent

Director's Representation
Reprobates (us)

Commission

Commissioner
Wes Teshome
Label
Atlantic Records

Rob Ulitski - 13th Aug 2019

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