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Sälen 'So Rude' by Kent Hugo

Luke Bather - 17th July 2017

Kent Hugo's animated landscape for Sälen is littered with surreal, nightmarish 'mistakes' all in the name of aesthetic.

Inspired by the surreal CGI works of people like David Lewandowski and rapidly-growing video phenomenon Cool 3D World, Hugo takes his CG characters and warps them beyond what seems natural, beyond even the surreal and into the realm of horrifying. The only rope that keeps the video from tipping into the realm of true nightmare-laden hell is the incredible colour pallette, which manages to give the whole thing a nonchalantly cool look.

Luke Bather - 17th July 2017

Tags

  • Animation
  • Surreal
  • VFX

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Credits

Production/Creative

Director
Kent Hugo
Producer
Drew O'Neill

Agent

Director's Representation
OB Management

Commission

Commissioner
Andrew Law
Label
Island Records

Other credits

SENIOR CGI SUPERVISOR

Michael Wilson

SENIOR ANIMATOR

Philip Gordon

SENIOR TECHNICAL DIRECTOR & MOCAP

Ray Lim

SENIOR CG ARTIST

Kent Hugo

Luke Bather - 17th July 2017

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