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Georgi Kay ‘In My Mind’ by Philippa Bloomfield

Jimmy Brown - 22nd July 2013

Philippa Bloomfield creates a beautifully sombre promo to compliment Georgi May’s hugely atmospheric ballad In My Mind, boasting a cool, monochrome grade. 

Philippa Bloomfield: 

“The idea was to create a stylish and atmospheric promo consisting of a series of long tracking shots focusing on Georgi's performance, and emphasising the reflective, insular feel of the song with the inclusion of extras who seem oblivious to her being there. 

“We did an evening shoot with a limited window of time to get everything done, but I had a great crew who really pulled together and Georgi was a pleasure to work with; she looks great on camera and has a beautiful subtlety to her performance. And she's really good at climbing cars. I think she'd been practising... “

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Jimmy Brown - 22nd July 2013

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Credits

Production/Creative

Director
Philippa Bloomfield
Producer
Drew Morton
Production Company
NTSH London
Executive Producer
Seany Stuart
1st AD
Daniel Castro Garcia

Camera

Director of Photography
Tommy Thonke

Art

Art Director
Felix Treacy

Wardrobe

Stylist
Sarah Sanders
Make-up
Stephanie G-M

Editorial

Editor
Mike Prior

Grading

Colourist
Mike Prior

Agent

Director's Representation
Yi London

Commission

Commissioner
Sam Seager
Label
Parlophone

Jimmy Brown - 22nd July 2013

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