For the don't give a damn vibe of the new Avril Lavigne single, Marcus Raboy shoots a suitably fast-paced 'girl about town doing her own thing' promo matching the thundering 60's-goes-urban feel of What The Hell.

For the don't give a damn vibe of the new Avril Lavigne single, Marcus Raboy shoots a suitably fast-paced 'girl about town doing her own thing' promo matching the thundering 60's-goes-urban feel of What The Hell. Commencing with a glaring plug for her new perfume range, Lavigne returns to her stroppy teenage roots with a fine performance. Also shot in 3D.

Commencing with a glaring plug for her new perfume range, Lavigne returns to her stroppy teenage roots with a fine performance. Also shot in 3D.

For the don't give a damn vibe of the new Avril Lavigne single, Marcus Raboy shoots a suitably fast-paced 'girl about town doing her own thing' promo matching the thundering 60's-goes-urban feel of What The Hell. Commencing with a glaring plug for her new perfume range, Lavigne returns to her stroppy teenage roots with a fine performance. Also shot in 3D.