Punk trio Templeton Pek called upon the services of directing duo Arnold&Barber to make a full-blown promo to accompany their unusual half-minute single 30 Seconds Too Far.

Punk trio Templeton Pek called upon the services of directing duo Arnold&Barber to make a full-blown promo to accompany their unusual half-minute single 30 Seconds Too Far. "The aim of the single is to chart and be the shortest song ever to chart with a professional music video" explains the band's singer Neal Mitchell. "It's a demonstration that you don't have to have the usual 3 minute 30 verse/bridge/chorus dynamic the mainstream music industry dictates, to gain airplay and position ourselves awkwardly along mainstream artists". With all proceeds from the single going to the Teenage Cancer Trust, the promo - an energetic performance romp punctuated by flying sparks - was filmed at Creation Skatepark and does what it says on the tin...

"The aim of the single is to chart and be the shortest song ever to chart with a professional music video" explains the band's singer Neal Mitchell. "It's a demonstration that you don't have to have the usual 3 minute 30 verse/bridge/chorus dynamic the mainstream music industry dictates, to gain airplay and position ourselves awkwardly along mainstream artists".

Punk trio Templeton Pek called upon the services of directing duo Arnold&Barber to make a full-blown promo to accompany their unusual half-minute single 30 Seconds Too Far. "The aim of the single is to chart and be the shortest song ever to chart with a professional music video" explains the band's singer Neal Mitchell. "It's a demonstration that you don't have to have the usual 3 minute 30 verse/bridge/chorus dynamic the mainstream music industry dictates, to gain airplay and position ourselves awkwardly along mainstream artists". With all proceeds from the single going to the Teenage Cancer Trust, the promo - an energetic performance romp punctuated by flying sparks - was filmed at Creation Skatepark and does what it says on the tin...

With all proceeds from the single going to the Teenage Cancer Trust, the promo - an energetic performance romp punctuated by flying sparks - was filmed at Creation Skatepark and does what it says on the tin...

Punk trio Templeton Pek called upon the services of directing duo Arnold&Barber to make a full-blown promo to accompany their unusual half-minute single 30 Seconds Too Far. "The aim of the single is to chart and be the shortest song ever to chart with a professional music video" explains the band's singer Neal Mitchell. "It's a demonstration that you don't have to have the usual 3 minute 30 verse/bridge/chorus dynamic the mainstream music industry dictates, to gain airplay and position ourselves awkwardly along mainstream artists". With all proceeds from the single going to the Teenage Cancer Trust, the promo - an energetic performance romp punctuated by flying sparks - was filmed at Creation Skatepark and does what it says on the tin...