Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Themselves’ Roman Is As Roman Does by Yu Sato

Themselves’ Roman Is As Roman Does by Yu Sato

David Knight - 23rd Nov 2009

A brilliant nightmare by Yu Sato (from the very excellent animation team SSSR) - featuring cupcakes!

A brilliant nightmare by Yu Sato (from the very excellent animation team SSSR) - featuring cupcakes! They're a metaphor, as Yu explains below. And the video is a very understated, unslick, yet original combination of live action, CG and some stop motion. Out of Passion, done with passion. Tremendous stuff. <strong><em>Yu Sato on his video for Themselves' Roman Is As Roman Does</em></strong> "The concept of the song is about stealing music, and the title of the track suggests a person who does what they like, so my idea for the video was to hint at what would happen if people were able to continuously take whatever they liked without any repercussions. It's about trying to illustrate the problem with the current downloading culture, where music is becoming a kind of daily food and is no longer seen as a valuable art form bringing meaning to life. "I wanted to create a video which offers encouragement to people in this time of economic recession. I also was tired of seeing something nice, cool, fantastic, epic, etc, and I think that's what most animation/live action films are like at the moment. So I decided to make something simple and basic in my own little way plus fun to look at. We shot live action material which we used together with CG and my paintings. There are also a few stop frame elements composited using After Effects. "

They're a metaphor, as Yu explains below. And the video is a very understated, unslick, yet original combination of live action, CG and some stop motion.

A brilliant nightmare by Yu Sato (from the very excellent animation team SSSR) - featuring cupcakes! They're a metaphor, as Yu explains below. And the video is a very understated, unslick, yet original combination of live action, CG and some stop motion. Out of Passion, done with passion. Tremendous stuff. <strong><em>Yu Sato on his video for Themselves' Roman Is As Roman Does</em></strong> "The concept of the song is about stealing music, and the title of the track suggests a person who does what they like, so my idea for the video was to hint at what would happen if people were able to continuously take whatever they liked without any repercussions. It's about trying to illustrate the problem with the current downloading culture, where music is becoming a kind of daily food and is no longer seen as a valuable art form bringing meaning to life. "I wanted to create a video which offers encouragement to people in this time of economic recession. I also was tired of seeing something nice, cool, fantastic, epic, etc, and I think that's what most animation/live action films are like at the moment. So I decided to make something simple and basic in my own little way plus fun to look at. We shot live action material which we used together with CG and my paintings. There are also a few stop frame elements composited using After Effects. "

Out of Passion, done with passion. Tremendous stuff.

A brilliant nightmare by Yu Sato (from the very excellent animation team SSSR) - featuring cupcakes! They're a metaphor, as Yu explains below. And the video is a very understated, unslick, yet original combination of live action, CG and some stop motion. Out of Passion, done with passion. Tremendous stuff. <strong><em>Yu Sato on his video for Themselves' Roman Is As Roman Does</em></strong> "The concept of the song is about stealing music, and the title of the track suggests a person who does what they like, so my idea for the video was to hint at what would happen if people were able to continuously take whatever they liked without any repercussions. It's about trying to illustrate the problem with the current downloading culture, where music is becoming a kind of daily food and is no longer seen as a valuable art form bringing meaning to life. "I wanted to create a video which offers encouragement to people in this time of economic recession. I also was tired of seeing something nice, cool, fantastic, epic, etc, and I think that's what most animation/live action films are like at the moment. So I decided to make something simple and basic in my own little way plus fun to look at. We shot live action material which we used together with CG and my paintings. There are also a few stop frame elements composited using After Effects. "

Yu Sato on his video for Themselves' Roman Is As Roman Does

A brilliant nightmare by Yu Sato (from the very excellent animation team SSSR) - featuring cupcakes! They're a metaphor, as Yu explains below. And the video is a very understated, unslick, yet original combination of live action, CG and some stop motion. Out of Passion, done with passion. Tremendous stuff. <strong><em>Yu Sato on his video for Themselves' Roman Is As Roman Does</em></strong> "The concept of the song is about stealing music, and the title of the track suggests a person who does what they like, so my idea for the video was to hint at what would happen if people were able to continuously take whatever they liked without any repercussions. It's about trying to illustrate the problem with the current downloading culture, where music is becoming a kind of daily food and is no longer seen as a valuable art form bringing meaning to life. "I wanted to create a video which offers encouragement to people in this time of economic recession. I also was tired of seeing something nice, cool, fantastic, epic, etc, and I think that's what most animation/live action films are like at the moment. So I decided to make something simple and basic in my own little way plus fun to look at. We shot live action material which we used together with CG and my paintings. There are also a few stop frame elements composited using After Effects. "

"The concept of the song is about stealing music, and the title of the track suggests a person who does what they like, so my idea for the video was to hint at what would happen if people were able to continuously take whatever they liked without any repercussions. It's about trying to illustrate the problem with the current downloading culture, where music is becoming a kind of daily food and is no longer seen as a valuable art form bringing meaning to life. "I wanted to create a video which offers encouragement to people in this time of economic recession. I also was tired of seeing something nice, cool, fantastic, epic, etc, and I think that's what most animation/live action films are like at the moment. So I decided to make something simple and basic in my own little way plus fun to look at. We shot live action material which we used together with CG and my paintings. There are also a few stop frame elements composited using After Effects. "

Watch 'Themselves’ Roman Is As Roman Does by Yu Sato' here

Featured sponsors

David Knight - 23rd Nov 2009

Tags

  • Director's notes
  • New Promos
  • Promos

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Yu S
Production Company
Passion Pictures

Casting

Cast
Sam Cooper

Commission

Commissioner
Shaun Koplow

David Knight - 23rd Nov 2009

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video