Hyperizers’ Don't Criticize, Hyperize by Andreas Nilsson
David Knight - 8th Sept 2009
Actually part of Weiden & Kennedy's campaign for new Nike shoe The Hyperizer rather than a bona fide video (rather in the same vein as Nima Nourizadeh's ad/video for Adidas) Andreas Nilsson has not allowed his Swedish knowledge of basketball (ie not much) to cramp his verve and visual wit. In fact, it might even have helped.
Actually part of Weiden & Kennedy's campaign for new Nike shoe The Hyperizer rather than a <em>bona fide</em> video (rather in the same vein as Nima Nourizadeh's ad/video for Adidas) Andreas Nilsson has not allowed his Swedish knowledge of basketball (ie not much) to cramp his verve and visual wit. In fact, it might even have helped. The Hyperizers are comprised of several NBA stars, while DJ Quik wrote the track. Andreas and co. spent two weeks in scorching Vegas making it, which must have been tough on the senior citizen dancing girls.
The Hyperizers are comprised of several NBA stars, while DJ Quik wrote the track. Andreas and co. spent two weeks in scorching Vegas making it, which must have been tough on the senior citizen dancing girls.
Actually part of Weiden & Kennedy's campaign for new Nike shoe The Hyperizer rather than a <em>bona fide</em> video (rather in the same vein as Nima Nourizadeh's ad/video for Adidas) Andreas Nilsson has not allowed his Swedish knowledge of basketball (ie not much) to cramp his verve and visual wit. In fact, it might even have helped. The Hyperizers are comprised of several NBA stars, while DJ Quik wrote the track. Andreas and co. spent two weeks in scorching Vegas making it, which must have been tough on the senior citizen dancing girls.
Watch 'Hyperizers’ Don't Criticize, Hyperize by Andreas Nilsson' hereDavid Knight - 8th Sept 2009
Credits
Production/Creative
- Director
- Andreas Nilsson
- Producer
- Jasper Thomlinson
- Production Company
- Streetgang Films
Camera
- Director of Photography
- Shawn Kim
Art
- Art Director
- Mike Warzin
Editorial
- Editor
- Logan Hefflefinger
Grading
- Colourist
- Marshall Plante
Agent
- Director's Representation
- Weiden & Kennedy
David Knight - 8th Sept 2009