We are a creative production studio and represent diverse, culture-defining artists. Whether it’s an agency, artist, brand, or entertainment partner, Florence collaborates with those who share a passion for making a positive impact in culture.

Production Company

Florence

Erin Murray follows up her groundbreaking&nbsp;<a href="https://www.promonews.tv/videos/2023/09/19/bambina-anyway-u-want-it-erin-murray/83255" target="_blank">VR sex comedy for Bambina's Anyway U Want It</a>&nbsp;with another combination of live action and videogame-related animation for Dillon Francis - in a highly entertaining cautionary&nbsp;tale about trying to stay relevant with 'the kids' on the internet.&nbsp;Featuring comedian Bobby Lee alongside Dillon and featured artist Rei Ami, it begins with each one dealing with the insatiable demand for 'NPC content' and restless social media interaction.[imgtoken data:1]While Dillon is initially sceptical, Bobby and Rei dive right in with making additional content for the fanbase - and soon things are taking a surreal and uncanny turn:&nbsp;3D scans of the characters start to appear and intrude on every aspect of their lives. In particular, Bobby Lee finds nowhere to turn as warped CGI mutant versions of himself emerge from everywhere, even falling from the skies...&nbsp;As with the Bambina video, Murray collaborated with animator Pete Puskas to create the animation intruding into real life - which are more sophisticated, and therefore even more off-kilter and weird.&nbsp;Goes without saying that real life will never be the same again...&nbsp;

United States

Pete Puskas

Erin Murray

Brittany Chiodo

Gabe Sandoval

Sean Conaty

Joseph Canon

Dan Carr

David Torcivia

Bobby Lee

Leethal Reppin

Clare Gillen

Electronic

Dance

Dillon Francis ft Rei Ami 'Rainy' by Erin Murray

Dillon-Francis-Ft.-Rei-Ami-'Rainy'-by-Erin-Murray

Up and coming artist Bambina agrees to try out some VR fantasies with her boyfriend -&nbsp;resulting in some eyebrow-raising moments - in Erin Murray's video for Anyway U Want It.Co-starring Whitmer Thomas as Bambina's love interest, Murray's video has the couple&nbsp;navigating the&nbsp; complications&nbsp;of virtual sex with a real sense of fun.&nbsp;Boasting nostalgic, PS1 videogame style graphics in the VR world - care of Peter Puskas -&nbsp;the video has an anachronistic, strangely otherworldly feel, which adds to the comedy and ridiculousness of it all.And then there's the&nbsp;back-breaking positions and a purple alien mistress...&nbsp;[imgtoken data:1]"This collaboration with Bambina felt like two secret freaks coming together to revel in our freakiness," says Erin Murray.&nbsp;"I’m honoured that Bambina trusted me to create this video for her."I think VR sex is the perfect realm to explore the dissonance between reality and fantasy that exists in couple dynamics, and I knew that Pete Puskas’s perfectly glitchy animations and Whitmer Thomas’s physical comedy would milk the humor out of this concept. I hope people laugh and think “WTF” when they see this video."[imgtoken data:2]Bambina adds that the song is a&nbsp;Anyway U Want It&nbsp;“is a fun and positive take on breaking free from the shackles of a failing love" which celebrates the feeling of rejection in a light-hearted and celebratory spirit."Erin’s vision, which initially terrified me, allowed me to fully surrender to the vulnerable heights two lovers are willing to go to in order to make things work (or not)!"

Jerad Anderson

Ned Brown

Matt Griffo

Aaron Gantt

Kaitlyn Battistelli

Bambina

Whitmer Thomas

Bambina 'Anyway U Want It' by Erin Murray

Bambina-'Anyway-U-Want-It'-by-Erin-Murray

Directing duo the Giraffe Sisters present a lovely&nbsp;day in the neighbourhood for the sweet retro-soul of the Austin, TX-based band&nbsp;Black Pumas.For More Than A Love Song,&nbsp;Juliana and Nicky Giraffe - directing sisters and also professional mimes - play wholeheartedly into an uplifting set-up: it's a sunny day, and lead singer Eric Burton reflects on the small yet worthwhile things of life, as kids play and his mum and dad do chores around the house. And there is nothing much wrong in the world.This is the first released from from the upcoming Black Pumas album, Chronicles Of A Diamond, and a great introduction to a band who already have a Grammy nomination to their credit.

Giraffe Studios

Giraffe Sisters

Zoe Rosenberg

Ryan Kerr

Adriel Gonzalez

Ryan Silver

Brandon Ripp

Stephanie Nicole Smith

Zoe Rain Lambert

Witness Me

Soul

Black Pumas 'More Than A Love Song' by Giraffe Sisters

Black-Pumas-'More-Than-A-Love-Song'-by-Giraffe-Sisters

Connor Brashier directs a touching performance promo for Niall Horan.&nbsp;The video for The Show interweaves intimate backstage moments with a dreamlike on-stage performance, exploring the minutiae of moments in between the two settings.It's a beautifully stripped-back visual that places Horan front and centre, and allows his natural talent as a performer to do all of the talking.&nbsp;

Jevon Dismuke

Cameron Quittner

Connor Brashier

Kelo Thompson

Andrea Saavedra

Daniel Kagle

Nyk Allen

James Drew

Ryan Kincade

Keilon Thompson

Lyric Aaliyah

Nataly Arroyo

Chris Pinto

Desi Jojola Jr.

Luis Rubio

Adam Marquez

Jacqui Carriere

Daniel Oregel

Sienree Du

Chris Solis

Nick Lindell-Wright

Ethos Studio

Niall Horan 'The Show' by Connor Brashier

Niall-Horan--'The-Show'-by-Connor-Brashier

Rich Brian has a trippy experience&nbsp;at a golf range, in&nbsp;Grant Spanier's dreamlike promo for Vivid.&nbsp;Boasting slick performance shots with Y2K style overlays and effects, the video is an amalgamation of golf, remote control cars and guns, tied together by a retrofuturistic aesthetic.&nbsp;Cinematic and refreshingly unique, it's a great visual with plenty of engaging imagery.&nbsp;

Grant Spanier

Joey Fitzimmons

Common People Films

Ben Mullen

Carl Laird

Andrew Francis

For Good Measure

Hip Hop

Rich Brian ft $not 'Vivid' by Grant Spanier

Rich Brian - VIVID feat. $NOT (Official Music Video)

Carpetgarden goes on a date with a big pink alien - to the horror of an observing lady clown -&nbsp;in&nbsp;Erin S Murray's absurd promo for Da Da Song.The video starts off relatively normally, with a bit of performance out in the sunshine, until the alien love interest comes over and changes everything...[imgtoken data:1]Things soon launch into a no-holds-barred assault on the senses, with a steadily distorting track and AI-imbued graphical kaleidoscope of imagery.&nbsp;Let this be a warning to any alien lovers out there.&nbsp;

Erin S Murray

Dylan Palley

Tanner Hall

Mimi Meyer

House Anxiety

Indie

Alternative

Carpetgarden 'Da Da Song' by Erin S Murray

Carpetgarden-'Da-Da-Song'-by-Erin-S-Murray

The Weeknd has had another makeover in the latest video from the After Hours campaign.&nbsp;As well as exhibiting the latest incarnation of Abel Tesfaye's pychologically-damaged lounge singer character he's played in every video - and live performance - for songs from his hit album, Cliqua's video for Save Your Tears also arguably references his mystifying omission from this year's Grammy nominations.<a href="https://www.billboard.com/articles/news/9507159/the-weeknd-dissing-grammys-save-your-tears-theory" target="_blank">Certainly lots of Weeknd fans think so</a>.&nbsp;&nbsp;

Cliqua

Roisin Audrey Moloney

Xiaolong Liu

Annie Sperling

Mike Alberts

Tori Storosh

Joe Keenan

Colin MacDonnell

Miles Trahan

Matt Osbourne

Company 3

Matt Henson

Mike Marino, Prosthetic Renaissance

Lisa Madonna

Matt Ardine

The Weeknd 'Save Your Tears' by Cliqua

The Weeknd - Save Your Tears (Official Music Video)

For Kevin Gates's Great Man,&nbsp;directors Pasqual Gutierrez and Anthony Pham use their hybrid documentary/portrait-style video as a way to highlight fathers of colour in Los Angeles, the everyday heroes who aren't always in the limelight but are the backbone of many communities.Anchored by scenes of Kevin Gates and his children, the video tells the story of several families in the LA area, and even features a cameo from Pasqual and Pham with their dads.

Anthony Pham

Luke Arreguin

Ryan Huffman

Kristian Zuniga

Undefined

Richie Jacobo

Melanie Ervin

OB Management

Reprobates

Shadeh Smith

Atlantic Records

Pasqual Gutierrez

Kevin Gates 'Great Man' by Anthony Pham, Pasqual Gutierrez 

Kevin-Gates-'Great-Man-'-by-Anthony-Pham,-Pasqual-Gutierrez-

A hillside at dawn, and the camera creeps right,&nbsp;following a tiny figure silhouetted on the horizon. It is&nbsp;a fairly challenging beginning to Cameron Dutra&#39;s video for King Tuff. We urge you to stick with it.It&#39;s a beautifully constructed piece, which gently illustrates the theme of The Other, a song about&nbsp;hitting rock bottom creatively then climbing back up the hill of inspiration.

Florence

Production Company

Latest videos