The Arctic Monkeys have stuck their necks out to make their new album Tranquility Base Hotel + Casino a proper concept album. The first video, directed by Ben Chappell and Aaron Brown, is entirely of a conceptual piece with that ambitious plan.
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Charlotte Regan's mesmerising video for Wretch 32's His And Hers takes the song's difficult subject matter - the angry verbal attack of a young man and the provoked response of his partner - and tackles it head-on.
She simply dramatises it, adds characterisation to bring Wretch's blistering monlogues fully to life, and does so in a completely believeable manner.
With Years & Years' concept-led second album Palo Santo on the way, the second video by Fred Rowson is the next episode in the story of Y&Y's Olly Alexander as a captive human performer in a world dominated by androids.
A woman dances like there's no tomorrow in Tom Ringsby's video for Paul White's Set The Tone.
It's clear that her agitated movement is not necessarily corresponding to the track, with its haunting vocals by Denai Moore, but more like a form of therapy. Consequently we're drawn into wanting to know more about this apparently troubled character.
Ivana Bobic's latest video for Sigrid is an ode to friendship in a Spielberg world.
Andrew Donoho helms this dark sci-fi action thriller for Plan B's hugely powerful Guess Again. It's a furiously paced story which, at its heart, delivers an ominous warning about the future of technology.
Ben Drew aka Plan B was deeply involved in the making of the video, as the writer, directing 2nd unit and co-editing the work with Chris Dart and Donoho.
Gyles Bartle leaves his local cornershop and straight into a more dreamlike, cinematic version of reality.
This is a journey in mixed formats by Nadira Amrani for You. And as night turns to day, one song fades out and another begins...
Through a series of connected vignettes, Joseph Wright's video for Ciaran Lavery charts a crumbling relationship through dance.
Two dancers play familiar roles - the first unwilling to accept things are wrong, the second becoming distant and withdrawn - with the choreography by Anna-Lise Marie Hearn highlighting the fluctuating emotions that occur in a relationship.