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giffgaff 'The Big Swim' by Sean Thompson

In the pantheon of great British commercials, there are plenty of ads that are brilliant exactly because they are beautifully imaginative, well-crafted visuals applied to a fantastic piece of music. The whole of the Levi's campaign that started with the 'Laundrette' ad in the 80s worked on that premise. That doesn't seem to happen so much now.

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Jennifer Hudson 'Remember Me' by Emil Nava

Emil Nava keeps up his track record of delivering slick, visually rich pop performance videos with an edge.

This clip for Jennifer Hudson is awash with electric blue light that drenches the vast, dilapidated space that Hudson performs in. Cutting between this sparse, striking visual and footage of Hudson making her way through a crowded rave is a great contrast.

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Alt-J '3WW' by Young Replicant

Young Replicant's video for Alt-J is a beautiful death march frozen in time.

The six-minute black & white clip is a moody, poetic journey into the afterlife. Time around the grief-stricken in this small Mexican community slows almost to a standstill as they mourn the loss of a young woman - who is seen alive with her grandmother in the first moments of the piece.  

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Wild Front 'Views' by Jake Hargreaves

Jake Hargreaves' latest video for Wild Front begins with an old man pondering a room of masterpieces at the Wallace Collection in London. Then he starts to see his younger self inside one of the paintings.

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