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Wretch 32 'His And Hers (Perspectives)' by Charlotte Regan

Charlotte Regan's mesmerising video for Wretch 32's His And Hers takes the song's difficult subject matter - the angry verbal attack of a young man and the provoked response of his partner - and tackles it head-on.

She simply dramatises it, adds characterisation to bring Wretch's blistering monlogues fully to life, and does so in a completely believeable manner. 

Bruno Major 'Home' by Louis Bhose

Louis Bhose has directed a number of videos for Bruno Major, latterly in collaboration with Apple Music. And now he's signing off this impressive campaign with a real corker.

Shot while Major was touring in the US, Bhose's concept is excellent, but could have easily been smudged in the execution. Instead, he pulls it off brilliantly.

Years & Years 'If You're Over Me' by Fred Rowson

With Years & Years' concept-led second album Palo Santo on the way, the second video by Fred Rowson is the next episode in the story of Y&Y's Olly Alexander as a captive human performer in a world dominated by androids.

Young Fathers 'Toy' by Salomon Ligthelm

For the second collaboration between Salomon Ligthelm and Young Fathers (following Mr Martyr) the director was inspired by the track to create a world where dictators behave like spoilt little children, throwing tantrums because things aren’t going their way.

Nikki Minaj 'Chun-Li' by Steven Klein

Welcome to Nikki's Chinese S&M club... 

The first of two new Minaj videos is a brilliant sexual neon dream by Steven Klein for Chun-Li. Allen Jones couldn't have done it better. 

 

Anne-Marie '2002' by Hannah Lux Davis

With Anne-Marie referencing some of her favourite anthems from the early Noughties in her UK Top 5 hit 2002, Hannah Lux Davis's wonderfully tongue-in-cheek video pays homage to the accompanying iconic videos to those anthems.

So Anne-Marie channels Britney Spears’ …Baby One More Time, N-Sync’s Bye Bye Bye, Jay-Z’s 99 Problems, and Nelly’s Ride Wit Me.

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