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Matt Simons 'We Can Do Better' by Beatrice Pegard

A cast of kids take on the role of adults in Beatrice Pegard's video for Matt Simons, and lipsync the lyrics included  the much repeated title of the song, We Can Do Better. 

The effect is to emphasise the message. And it really is quite understandable why they would think that they can do better.   

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Matt Cardle 'Desire' by Tim Fox

Tim Fox contextualises the highs and lows of a passionate relationship in a highly art directed setting for Matt Cardle.

It's all about Desire, which is expressed through a steamy embraces between Matt and his co-star Jerry-Jane Pears that are framed in fiery red. This turns to purple as emotions turn to jealousy, and a box of glass represents their fracturing relationship.

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Starset 'Ricochet' by Nick Peterson

Nick Peterson has directed a sci-fi drama for Starset that also channels classic horror. On the passing of his beloved partner, a man resorts to desperate and deeply immoral lengths to bring her back to life.

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Una Healy 'Never See Me Cry' by Jordan Rossi

Jordan Rossi's video for Never See Me Cry has Irish singer-songwriter Una Healy showcasing a number of looks, from sassy rock chick to old-school Hollywood glam queen, as she belts out her latest hit with powerful vocals.

It’s a playful video that sums up the subject of the track perfectly. Una is having fun and is so not missing that ex anymore...

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Unge Ferrari 'Hjerteløs' by Axel Lavin

Axel Lavin and Oslo-based animation studio Stir has created an imaginative and ultimately nightmarish vision of Unge Ferrari. That involved replacing part of the Norwegian hip hop and R&B artist's head with CGI. 

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