Alternative Pop

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CHINA 'Wait' by BABYBABY

David Strindberg (Vitamin, Cinnamon Chasers) has teamed up Josefin Malmen to create the new directing duo BABYBABY, and their first video together is this VFX-warped piece for Swedish artist CHINA.

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Noga Erez 'Dance While You Shoot' by Zhang and Knight

Tel Aviv's newest badass Noga Erez takes her attitude-charged pop to Kiev, Ukraine with this clip by Zhang & Knight.

Utilising the bleak, industrial minimalism of post-Soviet ruins, and simple but effective art direction, Noga Erez wanders through a world with smatterings of magenta glowing from the unlikeliest of places.

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Vaults 'Cry No More' by Calum Macdiarmid

Calum Macdiarmid collaborates with Vaults for their single Cry No More, resulting in an evocative and suspenseful film, which conveys the melancholic tone of the song while also adding a layer of tension through the narrative.

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