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The Aces 'Physical' by Charlotte Rutherford

When hanging out with your friends is much more rewarding than being with stinky boys...

Charlotte Rutherford pink-hued, neon-glowed video focusses on each of girlband The Aces's sad relationships with the opposite sex, in an enjoyably tongue-in-cheek affair for Physical.

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giffgaff 'The Big Swim' by Sean Thompson

In the pantheon of great British commercials, there are plenty of ads that are brilliant exactly because they are beautifully imaginative, well-crafted visuals applied to a fantastic piece of music. The whole of the Levi's campaign that started with the 'Laundrette' ad in the 80s worked on that premise. That doesn't seem to happen so much now.

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Phfat X Mac Motel 'Keep You Safe' by Rob Smith

Cape Town director Rob Smith returns to music videos and brings the craft of several years making award-winning ads to bear on this alluring piece of work for rapper PHFAT and Mac Motel.

It's a sticky day by the pool when PHFAT reflects nostalgically upon his lost teen years and past crushes - symbolised by the gamine girl in a swimsuit. But as it turns out this is no ordinary pool.

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