Well here's a clever one! Graphic designers Lernert & Sander have created this masterfully executed 3-in-1 music video for Dutch group De Jeugd Van Tegenwoordig.
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The lyric video meets 360 degree interactive technology with Duran Duran's Pressure Off. The video, directed by Samantha Evans, places the viewer at the centre of a white room, with animated lyrics and oldschool graphics peppered throughout.
Nabil reunites with Foals, and tries his hand at interactivity with this visually impactful 360-degree video for the band's Mountain At My Gates.
Years & Years and director Fred Rowson have created a bit of history with their interactive three-sided video for Shine, which took over a complete ad break of primetime TV on Channel 4, and has become the TV network's most interacted-with ad ever.
British electronic artist Tom Jenkinson aka Squarepusher, released a Virtual Reality, or VR video for his latest track, Stor Eiglas in support of his latest album, Damogen Furies. The video can be experienced via VR headsets, mobiles, tablets and YouTube’s new 360º platform. For the fully immersive complete virtual reality experience, Samsung Gear VRsmartphone users should download th
Jack White has employed an experimental approach in all aspects of his creative output, and has now released an engaging and nearly idiot-proof interactive video for That Black Bat Licorice, from his current album Lazaretto. Comprised of three parts, it allows the viewer to flit between three different interpretations at the touch of a key. Or rather, two keys.
Using her 'Cinda' dating app, Lucinda Belle meets a succession of potential mates (or prize jerks, depending on your opinion) in John Turner's lighthearted and interactive promo for her single Where Have All The Good Men Gone.
French singer ALB has impressive previous form when it comes to interactive videos - his project for Golden Chains, where users could buy items featured in the video, won an MVA in 2012. But his new one for Whispers, directed by Casper Balslev, just stands apart – even among interactive videos.