Just when you think you've dumped your girlfriend or boyfriend, it turns out they've dumped you. That's the principle behind Dylan Holmes Williams's video for Banfi's Never Really Cared, where several biters get well and truly bit, in increasingly imaginative episodes.
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AKA George shows he can rock with Manic Machine. And he can also do the near-impossible and rock a portable mobility scooter, with the help of his manager's 80s year old mother, in Tom Ewbank's endearing video.
It's quite a change from Ewbank's last music video outing, a gripping psycho-drama for Jordan Rakei. But as with that one, he was pretty much a one-man crew.
PBR Streetgang's witty demolition of the inanity of pretty much everything, delivered by R&B singer Mattie Safer, becomes a vehicle of baby-boomer scorn in Bob Gallagher's video for Everything Changes.
Safer's voice is taken by a rascally old gent with a punk attitude (Michael O'Sullivan, excellent), mocking the trivial preoccupations of the Instagram/selfie generation.
Louis Bhose explores the loneliness of the middle-aged PE teacher in his latest video for Bruno Major - the second of a three video collaboration funded by Apple Music - with a heavy dose of bittersweet humour.
Writer/director Dugan O’Neal also stars in his video for electronic dance duo Kunzite - a homage to vintage acting audition tapes.
Just as we reach dog show season, Bob Gallagher comes up with his own take on a Best In Show scenario for Irish indie rockers Pillow Queens.
Finn Keenan directs this wonderfully bizarre, very funny new video for The Wombats' Cheetah Tongue.
Inspired from early '90s workout tapes and pastel colors, the viewer is drawn into an Estelle Getty style fitness routine led by a gang of grannies. Oh, and it also features A LOT of Beans™.
A very enjoyable, and enjoyably nutty video for Caloncho's Brillo Mio by Spanish directing duo Tenis - that's Victor Aguilar & Juan Sevilla.
Think The Avalanches' brilliant video for Frontier Psychiatrist, but on a WW2 Japanese prisoner of war camp theme...