Leon Bridges 'Bad Bad News' by Natalie Rae

Leon Bridges 'Bad Bad News' by Natalie Rae
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The first of two videos for Leon Bridges directed by Natalie Rae, creative directed by Miles Jay and shot by Steve Annis, Bad Bad News' stars model-of-the-moment Paloma Elsesser, who is catcalled by a stranger on her way home, and is determined to strike back.

Elsesser decides to follow and confront the stranger, busting out some dance moves along the way, her story unfolding on the streets of New York. Meanwhile, elsewhere in the city, Leon Bridges performs Bad Bad News with his band in a rehearsal space.

Rae's concept for the video wass based on Bridges’ lyrics for Bad Bad News. “I wanted to complement and bring to life his ideas," she says. "In this case we showed how Paloma’s story, being catcalled and rising up against the harassment would work well for the song’s message. Women are really turning bad news into something good. Leon loved the idea of propelling the momentum of this movement.”

Steve Annis's photography was graded by Ricky Gausis at MPC in LA. “The shots captured reality in a beautiful, raw way which allowed Paloma and Leon to dance freely and really be in the moment," says Rae. "Ricky’s grading heightened the shots - the red of Paloma’s trench coat was enhanced to make it even more vivid and beautiful; the underpass was made even darker and grittier.”

Gausis says he was keen to enhance the simplicity of the shots. “I wanted to make it so that the images looked like they’d been loved, but nothing too crazy or heavy. I also wanted to enhance the grainy and dirty element of the locations, for example, accentuating the starkness of the underpass.”

  

Credits

Director
Natalie Rae
Producer
Zachary Luke Kislevitz
Production Company
Sanctuary Content
Executive Producer
Preston Lee
Director of Photography
Steve Annis
Creative Director
Miles Jay
Editor
Sam Ostrove
Editing company
Cabin Editing Company
Colourist
Ricky Gausis
Grading company
MPC
Commissioner
Saul Levitz

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