John Newman 'Fire In Me' by Ozzie Pullin

John Newman 'Fire In Me' by Ozzie Pullin
  • By David Knight
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John Newman goes back to his Yorkshire roots, and shows his true mettle, in Ozzie Pullin's impressive video for Fire In Me.

Filmed in Hull, this starts out in a boxing gym, where the sparring match that follows suggests that Newman is on the road to a big title in the ring. But Pullin's video defies expectations, and ends up showing him in a far more impressive light.

Laced through with a rollicking performance in a working men's club, it eventually pulls the narrative and performance together, and then delivers the valuable message that John Newman does not need to fight to win.

From the director


"I wanted to create a video that stepped away from the old John Newman, or what people perceived him to be and make something that felt mature.

"John came to me with the idea of incorporating boxing, but I didn’t want to make it all about that or try to make him out like a legit boxer. It needed to just feel like a small thread in the overall narrative. A catalyst for all the action that comes afterwards.

"As a fellow northerner it was essential for me we shot in Yorkshire and what better place than the current city of culture, Hull. This location provided us with authentic backdrops that fit the overall 'gritty' aesthetic that I was aiming to create. It also helped with shooting on 35mm film and street casting the entire video."


Ozzie Pullin
Alasdair Mitchell
Production Company
PartizanPartizan website
Executive Producer
Claire Stubbs
Production Manager
Jack Bristow
1st AD
Luke Goodrich
Director of Photography
Adric Watson
Focus Puller
Michael Hobdel
2nd AC
Nick Baker
Danny Haywood
Art Director
Marie Boon
David Hawkins
Cat Elizabeth Smith
Sam Bould
Editing company
Editing company
Simon Bourne
Grading company
Director's Representation
PartizanPartizan website
Ailsa Robertson
Island Records
Production Assistant
Joe Browne
3rd AD
Ollie Waters
Kieran Brown
Jonjoe Besagni
Stylist Assistant
Hollie Lacayo

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