Jak Payne heads to Blackpool with Saul from Insecure Men to attend a children's ballroom dancing competition.
An intriguing spectacle, captured by David Foulke's sensitive photography. Saul sticks out like a sore thumb as being the only one who looks under 40. And that includes the kids...
From the director
"Me and Saul had spoken about making videos that felt dated and kitsch, and kind of invoked this old British seaside culture. We found a kid's ballroom dancing competition up in Blackpool, and it worked with the style and lyrics of the song.
"I really liked the pageantry of the whole event, these 12 year olds dolled up in make-up and these very 70s, bright dresses. There's something bizarre and unsettling about it, it feels cartoonish in how exaggerated everyone’s out-fits and expressions are, which, I think, goes with the Insecure Men sound."