Strong Asian Mothers 'Hard To Find' by Tom & Amar

Strong Asian Mothers 'Hard To Find' by Tom & Amar
  • By David Knight
  • Posted On
  • Comments Comment(s)

Unsigned band Strong Asian Mothers are propelled into a gripping sci-fi adventure in Tom & Amar's rollicking, hugely ambitious video for Hard To Find. 

It all starts with a vintage TV debate about the existence of extraterrestrials, before launching into a space battle inspired by a certain legendary sci-fi classic. But actually goes one better in adding a spot of psychedelic animation for good measure.
 

From the director

AMAR CHADHA-PATEL from TOM & AMAR and STRONG ASIAN MOTHERS:

"Our initial ideas as a band for a Hard To Find video were all over the place, with the main contender actually circling around "Where’s Wally?”. I played Tom the single and he mentioned a reoccurring visual of us singing with expressionless faces while floating through space. It immediately sparked an interest with me and the band, and a week later he came back with a pretty bonkers treatment for a low budget video. I remember saying, “Amazing. Can we do this?”, and then him saying “probably not”...
so we did it anyway."

TOM ALLEN from TOM & AMAR:

"There is a real humour to the content that Strong Asian Mothers produce so it was great fun writing something with that storytelling lens in mind. The video pays homage to a golden era of sci-fi adventure and fantasy from our childhoods, and there’s even a cartoon section in the bridge, because well … we still love cartoons and it obviously wasn’t ambitious enough!"

"We wanted to create an authentic feel so we tried to replicate film techniques from the '70s, building life size sets and miniature models. Strong Asian Mothers are an unsigned band so it was a massive collaborative effort made on a real shoe string with friends lending a hand in front of and behind the camera to bring it to life. And like all things S.A.M, they put their mothers in it too."

Credits

Director
Tom & Amar
Producer
Tom & Amar
Producer
Isobelle Walton
Production Company
Agile FilmsAgile Films website
Executive Producer
Hayley Williams
Director of Photography
Tom Turley
Focus Puller
Joshua Dadson
2nd AC
Jake Butt
Gaffer
Alex Edyvean
Art Director
Amar Chadha-Patel
Art Director
Benny Casey
Wardrobe
Taff Williamson
Hair & Make-up
Jess Clarke
Editor
Tom & Amar
Colourist
Toby Tomkins
Grading company
CHEATCHEAT website
Post production company
Agile FilmsAgile Films website
VFX
Amar Chacha-patel, Josh Everitt, Chris Dunleavy, Jae Ho Hwang, Teresa Gasco
CAST
​Rafiq Richards, Parminder Chadha, Amina Patel, Lena Stadlen, Tom Hampson
2D ANIMATOR
Clair Pinegar
CAMERA/LIGHTING ASSISTANT
Bryan Lim
DIT
Harrison Luxton
SPARK
Tom Hampson
SOUND RECORDIST
Nick Ager
PRODUCTION ASSISTANT
Kushal Gupta
WARDROBE ASSISTANT
Giselle
RUNNER
Ella May Kirby
SOUND DESIGN & MIX
Patch Rowland @MACHINE
TV SHOW MUSIC
Adam Janota Bowski
MODEL MAKERS
Josh Stadlen, Sam Stadlen
CAST
Alistair Donegan, Atma Amin, Adam Janota Bzowski, Ben Higgs, ​TD Van Der Beek,​ ​Kyle Jon Shepard,​ Nadine Wild Palmer

Change or add info to this page.

Comments

  • La Pac
  • Forever
  • Riff Raff Films
  • Cut+Run
  • Blindeye Films
  • Emanate Studios
  • Good Company
  • Stink
  • Prettybird
  • Thomas English
  • Lock It In
  • Full Fat Films
  • Iconoclast
  • Believe Media
  • Black Dog Films
  • Colonel Blimp
  • Trim Editing
  • Wash
  • Trunk default banner
  • Sugarcane Media
  • London Alley UK
  • EPiK Music Videos
  • RubberNecker
  • Division
  • My Accomplice
  • Luti Media
  • Kode Media
  • Speade
  • Homespun
  • Chief Productions
  • OB Management
  • Marisa Garner Associates
  • Rankin Film
  • Bullion Productions
  • Knucklehead
  • ROBOT
  • LEZ Creative
  • A+
  • Frenzy
  • Moxie Pictures
  • Park Village
  • Somesuch & Co
  • Partizan
  • Caviar
  • Pulse Films
  • K48
  • Undercranked
  • COMPULSORY
  • East London Studios
  • Loose Joints
  • Agile Films
  • Greatcoat Films
  • FAMILIA
  • Biscuit Filmworks
  • Doomsday Entertainment
  • Friend
  • The Firepit
  • Burning Reel
  • Blur Films
  • Free Agent UK
  • Canada London
  • UNIT