Royal Blood 'How Did We Get So Dark?' by The Sacred Egg

Royal Blood 'How Did We Get So Dark?' by The Sacred Egg
  • By David Knight
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The Sacred Egg's latest Royal Blood video comes on as nailbitingly gripping and murderous as No Country For Old Men, but with one special added ingredient: little white bunnies.

There's a killer on the loose. All we know he's not going to hurt the bunnies, just everyone else. Can anyone stop him?

From the director


"The idea was inspired by an image we had in our minds of an old black muscle car covered in white rabbits. From this we started to create a world and narrative which incorporated the different themes of power and innocence, all set within a cinematic dark world. There is no true meaning, we wanted people to interpret it in any way they want, especially given the music and title of the song.'

"This was our second outing with Royal Blood this year. And again they were willing to jump into it head first considering their crazy schedule and lack of time off."


The Sacred Egg
Natalie Arnett
Local Producer
Jon Day
Production Company
Riff Raff FilmsRiff Raff Films website
Director of Photography
Justin Brown
Art Director
Freddy Shen
Sophie Fraser
Sam Bould
Editing company
Cut+RunCut+Run website
Richard Fearon
Grading company
Post production company
Post Producer
Ryan Hancocks
Adam Crocker
Martin Van Geems
Jennifer Ivory
Warner Bros Records

Watch here

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