Declan McKenna 'Why Do You Feel So Down?' by Phil Poole

Declan McKenna 'Why Do You Feel So Down?' by Phil Poole
  • By David Knight
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Phil Poole's video for Declan McKenna is in the grand tradition of exercise video-themed music vids, but inspired by the gentler and cosier British breakfast TV strain than the Jane Fonda workout variety. So in fact, this is actually a music video you could really use as an exercise video.

So get up, make room, and get moving - the DMTV Today way...  

From the director

PHIL POOLE:

"Our intentions for Why Do You Feel So Down were to reflect the sunny demeanour of the song while capturing the subtle undertones of cynicism, as reflected in the wonderfully contrasting lyrics from Declan. There seemed no better example of this than the early morning exercise routines seen on breakfast television, with the forced smiles and fake enthusiasm a perfect blend with the energy of a choreographed workout.

"And after a long of day of patience and repetition for Declan and his group, not to mention numerous stray dogs and inquisitive tourists; Greenwich Park experienced a routine that Mr Motivator himself would be proud of."

Credits

Director
Phil Poole
Producer
Emily Vincent
Production Company
Blindeye FilmsBlindeye Films website
Executive Producer
Jack Lightfoot
Production Manager
Emily Vincent
1st AD
James Dearden
Director of Photography
Matt Vahey
Focus Puller
Klim Jurevicious
Wardrobe
Clementine King
Hair & Make-up
Fabianne Calitri
Editor
Phil Poole
Colourist
Phil Poole
Cast
Cory Peterson
Cast
Robert Anthony, Charlotte Nice
Director's Representation
Chloe Page at Lock It InChloe Page at Lock It In website
Commissioner
Laura Clayton
Label
Sony Music

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