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Superfruit 'Imaginary Parties' by Alon Isocianu

David Knight - 7th July 2017

Alon Isocianu and Superfruit (that's Scott & Mitch, two of the founding members of Pentatonix) have created an enjoyably arch confection for Imaginary Parties. 

With a series of riotously colourful outfits and art direction - all carefully coordinated – and a supporting cast of mannequin-like dancers, we're in a slightly tongue-in-cheek version of classic pop video territory.

It's those deadpan expressions, with the occasional raised eyebrow, that makes you smile. They were probably cracking up with each costume change.

David Knight - 7th July 2017

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  • Performance

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Credits

Production/Creative

Director
Alon Isocianu
Producer
Jeff Kopchia
Production Company
Joinery
Executive Producer
Ross Girard

Camera

Director of Photography
Jon Chema

Art

Art Director
Spencer Graves

VFX

Post production company
Reactiv
Post Producer
Anna Junger

Agent

Director's Representation
Kelly Sarno / Agency Arts

Commission

Commissioner
Camille Yorrick
Label
RCA Records

David Knight - 7th July 2017

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