Ichon 'Si L'on Ride' by Pierre Saba-Aris

Ichon 'Si L'on Ride' by Pierre Saba-Aris

Ichon takes a dreamy ride in the Swiss Alps in Pierre Saba-Aris' video for Si L'on Ride.

You might remember Ichon's brutal video last summer for #FDP in which he was subjected to a gruesome beating. This video shows an incredibly different side to Ichon: here he's riding a classic Mercedes through the Swiss Alps before jumping on horseback with his love interest Tehani.

But perhaps all is not quite as it seems, as the couple's suggestively erotic adventure reveals a flipside. Colours glitch and warble as if the couple occupies a VHS dream state - bolstered by the video's 4:3 aspect ratio. Lo-fi clips and sound recordings begin to leak into the gorgeous scenery more frequently as the video develops and degrades, taking a turn for the explicit for a few frames.

And that's enough to flip the narrative on us. Did what we were just watching take place anywhere other than in the brain of a man in a bathroom stall?

Credits

Director
Pierre Saba-Aris
Producer
Pierre Saba-Aris
1st AD
Rodrigue Huart
Director of Photography
Julien Ramirez Hernan
Focus Puller
Etienne Burguy
Gaffer
Basile Boudoux
Editor
Pierre Saba-Aris
Colourist
Julien Ramirez Hernan
Grading company
Les Films Du Périscope
Cast
Ichon, Téhani Amant

Change or add info to this page.

Comments

  • UK Music Video Awards 2017 (MPU)
  • EPiK Music Videos
  • Stink
  • Moxie Pictures
  • COMPULSORY
  • Agile Films
  • LEZ Creative
  • Burning Reel
  • Black Dog Films
  • Iconoclast
  • RubberNecker
  • Nice Polite default banner
  • Bullion Productions
  • Strangelove
  • Free Agent UK
  • Blindeye Films
  • Solab
  • Luti Media
  • Friend
  • Thomas English
  • Greatcoat Films
  • Good Company
  • Sugarcane Media
  • K48
  • London Alley UK
  • Doomsday Entertainment
  • Caviar
  • Kode Media
  • Knucklehead
  • Park Village
  • ROBOT
  • Undercranked
  • Lock It In
  • Emanate Studios
  • Partizan
  • Colonel Blimp
  • Missing Link Films
  • CHEAT
  • FAMILIA
  • OB Management
  • Forever Pictures
  • Canada London
  • Division
  • Riff Raff Films
  • Rankin Film
  • Trim Editing
  • Believe Media
  • Cut+Run
  • Homespun
  • My Accomplice
  • Blur Films
  • Loose Joints
  • Somesuch & Co
  • Frenzy
  • Full Fat Films
  • Speade
  • Pulse Films
  • Chief Productions
  • Marisa Garner Associates
  • Dirty
  • The Uprising Creative
  • Prettybird
  • A+
  • The Firepit
  • The Sweet Shop