Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Fickle Friends 'Brooklyn' by Charlotte Rutherford - now signed to Agile Films

Luke Bather - 30th Nov 2016

A dreamy, gorgeous looking, summertime mood piece dances into life for Fickle Friends, courtesy of Charlotte Rutherford - who is now signed to Agile Films for commercial and music video production in the UK and USA.

Rutherford's piece for Brooklyn shows off some incredible Americana scenery awash with colour, giving the video a wonderful throwback, over the top feel. The cocktail of imagery becomes richer with a bizarre and humourous dance routine that just seems to keep going, and a stylish smattering of performance from the band.

"We’re thrilled to be working with Charlotte for her videos and commercials," says Katie Lambert, head of music videos at Agile. "Charlotte has such one of the most unique aesthetics around and an off-beat humour, we incredibly excited for many projects to come! This Brooklyn video for us really demonstrates the direction we want to move in with Charlotte, it’s humorous and unusual, alongside having the stunning visuals we have come to expect in her work."

Rutherford, who comes to directing from a successful career as a photographer, has also directed videos for Perfume Genius, Vitamin and Marina and the Diamonds. Her photos (for Paper Magazine, Wonderland and Nylon and other publications) have included iconic images of Tinashe, Paris Hilton & Charli XCX.

 

Featured sponsors

Luke Bather - 30th Nov 2016

Tags

  • Dance
  • Performance
  • Signing

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Charlotte Rutherford
Producer
Brendan Garratt
Production Company
Executive Producer
Katie Lambert

Camera

Director of Photography
Wojciech Kielar

Art

Art Director
Carson Giles

Wardrobe

Stylist
Savannah Davis
Stylist
Isiah Teofilo

Grading

Colourist
Toby Tomkins
Colour grade company

Agent

Director's Representation
OB Management

Commission

Commissioner
Hanan Cher

Misc

Production Services
Anthem Films

Luke Bather - 30th Nov 2016

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video