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Peter Bjorn And John 'What You Talking About?' by A Nice Idea Every Day

David Knight - 31st May 2016

A Nice Idea Every Day's extend their devotion to the hands-on approach into digital, with their video for Peter Bjorn and John's What You Talking About?'. It's a studio-set, mulit-vignette riff on our phone-obsessed culture, where human faces are, for the most part, replaced by emoticons. And the Berlin-based duo  - that's Vivien Weyrauch and Fabian Röttger – shot the video on a variety of formats, and used different approaches to the post production too, as they explain here.

"'What You Talking About? is a collage video shot on different formats from 4K to 16mm to iPhone dealing with our own excitement and anxiety about our phones," say A Nice Idea Every Day. "The »peterbjornjohn liked your video« notification still gets us! The post–production was partly done our iPhones. This is where it’s going next."

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David Knight - 31st May 2016

Tags

  • VFX
  • Indie

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Credits

Production/Creative

Director
A Nice Idea Every Day
Producer
Christian Schlieps
Production Company
Mutter & Vater
Production Company
Executive Producer
Frank Hoffmann
Executive Producer
Amber Millington
Executive Producer
Kat Cattaneo

Camera

Director of Photography
Tanja Häring

Art

Art Director
Natascha Goldenberg

Editorial

Editor
Vivien Weyrauch

Grading

Colourist
Arri Mitte

Agent

Director's Representation
OB Management

Commission

Commissioner
Benedict Cooper

David Knight - 31st May 2016

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