Mind Enterprises 'Chapita' by Eran Amir

Mind Enterprises 'Chapita' by Eran Amir

Nexus Productions have catapulted their way into the world of VR with this looping and surrealist visual experience lead by director Eran Amir.

The 360-degree clip for Chapita by Mind Enterprises uses dancer and choreographer Mimi Jeong over and over again - she seemingly replicated an infinite number of times as the song progresses, performing various small visual tasks that seem to loop impossibly. It's a clever and fun video that houses plenty of visual treats no matter where you look. And believe me, there are a lot of places to look.

Whilst there's a hell of a lot going on, the video still retains a minimalist aesthetic - which is good because a) it looks great and b) it helps to make sense of the growing mass of Mimis as they spawn all over the place. I'd urge you to watch this video on your VR headset or your phone rather than a computer so you can get the full 360 experience (although if you're anything like me you might find yourself dancing around your office whislt watching it, trying to take it all in).

From the director


"It was a real privilege to work with the unbelievably talented team at Nexus. We were both challenged and excited by exploring the possibilities of 360 video, which is in many ways still uncharted territory.

"Although it was a very technical and complex project, our main guideline was keeping everything as "real" as possible. Jane Third at Because Music gave us a fantastic opportunity and free rein to create a visual experience. Together with the team we created a symbolic world of loops, clones, and repetitions, which compliments the themes of Mind Enterprises' song."


Eran Amir
Production Company
Nexus Productions
Production Company
Nexus VR Studio
Executive Producer
Luke Ritchie
Beccy McCray
1st AD
Thomas Cullen
Production Assistant
Lily Roberts
Anna Rawe
Director of Photography
Martin Testar
James Alexander
Art Director
Alice Wigley
Art Department Assistant
Kat Hawker
Christina Aranda
Hair & Make-up
Shauna Taggart
Mimi Jeong
Post production company
Nexus VR Studio
Oisín O'Driscoll
Grading company
The Mill
Tech Director / VR Artist
Elliot Kajdan
Roto & Comp
Arnaud Dumeyni, Chieka Ononye, Jevgeniy Rachevsky
Studio Manager
Natalie Busuttil
With thanks to
Ronford Baker and Martin Testar

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