Vitamin 'This Isn't Love' by Charlotte Rutherford
Luke Bather - 26th Feb 2016
Charlotte Rutherford has delivered a brilliantly colourful and colourfully weird video for Vitamin's This Isn't Love. Set, fittingly, in Heartbreak Hotel, we travel from room to room and encounter all manner of dreamlike love to sleaze-like lust along the way. Embracing the song's pure pop leanings and tilting them just far enough into weird to reassure you this ain't all just kisses and cuddles.
Frontman Jared Laville says the song is “about the journey you take in a relationship from the beginning to the end, and when you come to realise that you can’t reciprocate the love that is given to you. Realising ‘this isn’t love’ can feel like a revelation so we made the music feel celebratory and free, to reflect that feeling.”
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Luke Bather - 26th Feb 2016
Credits
Production/Creative
- Director
- Charlotte Rutherford
- Producer
- Katie Lambert
- Production Company
- RR
- Executive Producer
- Natalie Arnett
- 1st AD
- Wayne Bentley
Camera
- Director of Photography
- Benjamin Wearing
Art
- Art Director
- Zach Apo-tsang
Wardrobe
- Wardrobe
- Kylie Griffiths
- Hair
- Narad Kutowaroo
- Make-up
- Scarlett Burton
Editorial
- Editor
- Sara Faulkner
- Editing company
- Speade
Grading
- Colourist
- Richard Fearon
- Colour grade company
- MPC
VFX
- VFX
- Felix Geen
- Post production company
- MPC
Commission
- Commissioner
- Dan Harris
- Label
- Sony
Other credits
Gaffer
Ryan Monteith
3D Model
V5MT
Casting
Charlotte Rutherford
Assistant Art Directors
Laurie Walters
Foley
Will Vaughan
Luke Bather - 26th Feb 2016