Vitamin 'This Isn't Love' by Charlotte Rutherford

Vitamin 'This Isn't Love' by Charlotte Rutherford

Charlotte Rutherford has delivered a brilliantly colourful and colourfully weird video for Vitamin's This Isn't Love. Set, fittingly, in Heartbreak Hotel, we travel from room to room and encounter all manner of dreamlike love to sleaze-like lust along the way. Embracing the song's pure pop leanings and tilting them just far enough into weird to reassure you this ain't all just kisses and cuddles.

Frontman Jared Laville says the song is “about the journey you take in a relationship from the beginning to the end, and when you come to realise that you can’t reciprocate the love that is given to you. Realising ‘this isn’t love’ can feel like a revelation so we made the music feel celebratory and free, to reflect that feeling.”

Credits

Director
Charlotte Rutherford
Producer
Katie Lambert
Production Company
Riff Raff FilmsRiff Raff Films website
Executive Producer
Natalie Arnett
1st AD
Wayne Bentley
Director of Photography
Benjamin Wearing
Art Director
Zach Apo-tsang
Wardrobe
Kylie Griffiths
Hair
Narad Kutowaroo
Make-up
Scarlett Burton
Editor
Sara Faulkner
Editing company
SpeadeSpeade website
Colourist
Richard Fearon
Grading company
MPC
Post production company
MPC
VFX
Felix Green
Commissioner
Dan Harris
Label
Sony
VFX
Felix Geen
Gaffer
Ryan Monteith
3D Model
V5MT
Casting
Charlotte Rutherford
Assistant Art Directors
Laurie Walters
Foley
Will Vaughan

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