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Rosie Lowe 'Woman' by Nadia

Rosie Lowe 'Woman' by Nadia

Cat Velez - 3rd Feb 2016

Rosie Lowe's musings on womanhood has been given a poignant visual treatment by director Nadia Marquard Otzen.

In it, Rosie is flanked by clone-like female dancers, all sporting blonde bobs and trenchcoats, pouting and posing in a pastel-coloured office. With a minimal, thought-provoking choreography and complimentary camera movement, the video deconstructs the self-conscious, poised and ultimately fake personas that women feel expected to assume, contrasted with their real selves, laid bare. 

NADIA: 

"It was a very collaborative process with Rosie. We wanted to explore themes of female expectation. The disengagement from a true self. Playing with ideas of disguise - a dressed self verses an undressed self. Create a raw and pure portrait. Something that was both pretty and ugly, defiant and fragile. Drawing inspiration from a line of other female visual artists exploring similar themes such as Cindy Sherman, Vanessa Beecroft and Anne Teresa De Keersmaeker."

Watch 'Rosie Lowe 'Woman' by Nadia' here

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Cat Velez - 3rd Feb 2016

Tags

  • Choreography
  • Director's notes
  • Pop

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Credits

Production/Creative

Director
Nadia Marquard Otzen
Producer
Liz Kessler
Production Company

Camera

Director of Photography
Ben Todd

Art

Art Director
Xander Mitchell

Wardrobe

Stylist
Hannah Hopkins
Stylist
Rachel Owen
Make-up
Poppy France

Editorial

Editor
David Stevens
Editing company
The Assembly Rooms

Grading

Colourist
Houman Abdallah
Colour grade company

Commission

Commissioner
Emily Tedrake
Label
Polydor Records

Misc

Post
Alan Hopkins

Cat Velez - 3rd Feb 2016

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