'Mine All Mine' by Tell No One

'Mine All Mine' by Tell No One'Mine All Mine' by Tell No One
  • By David Knight
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Directing duo Tell No One - aka Luke White and Remi Weekes – have pioneered a new stage in fashion film, exploring the possibilities of interactive editorial content (as well as toying with the idea of online shopping) with their 'motion touch-enabled' film Mine All Mine, commissioned by and exclusive on NOWNESS.

The two-minute film stars five Sadler’s Wells dancers engaging in what Tell No One have called “a game of tag with clothes”. At the start, the dancers are clad only in underwear, but as the routine begins and the film progresses, items of designer clothing are introduced (including pieces by Louis Vuitton, Kenzo, Rick Owens, Bottega Veneta, Haider Ackerman and La Perla), instantly shifting from body to body as the dancers connect with each other and part again.

The choreography by Paolo Mangiola is expressive and beautiful but exuberantly unpolished, playing on notions of the online shopper’s acquisitive desire, the elegance of the catwalk, and the down-to-earth rumpus of the playground.

By clicking on the dancers, the environment, and the clothes featured in this motion-touch- enabled film, viewers are able to create a list of links without disrupting the viewing experience.

“The film has a sense of urgency – you have to act fast to click on something you like as within seconds it’s left behind in another shot, the film moving on," say Tell No One. "It feels like a chase...” 

 

Credits

Director
Tell No One
Producer
Rupert Savage
Production Company
Good Egg
Executive Producer
John Hassay
Director of Photography
Ben Fordesman
Editor
Ross Hallard
Art Director
Sam Waters
Art Director
Benedict Lack
Post
Tell No One
Colourist
Matt Osborne
Grading company
The Mill

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