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Arcade Fire 'Afterlife' by Emily Kai Bock

Davis Silis - 22nd Nov 2013

As beautiful as it is heartbreaking, the Emily Kai Bock-directed video for Arcade Fire’s ‘Afterlife’ is above all a stand-out piece of nuanced storytelling. A family of three men — father, teenager and young son — each lament the loss of their mother and wife in a narrative that blends their lives with their dreams.

It’s a device that is often practiced but seldom produces the kind of haunting and poignant impact Kai Bock achieves, like Linklater’s Waking Life did over a decade ago. By the end of the video, nearly eight minutes of subtle and insightful storytelling swell to a melancholy conclusion that leaves you yearning.

‘Afterlife’ reunites Kai Bock once again with cinematographer Evan Prosofsky. Their collaborative efforts have been so consistently strong, when you hear murmurs of them being on another set patience suddenly becomes scarce; you know it’ll be great, but you can’t wait to see how great.

Prosofsky’s lens picks up the subtext of story as if it were just another layer of celluloid, and he exercises ornamental restraint to craft images that are as pure as they are thought-provoking.

Of course, it’s difficult to watch ‘Afterlife’ without considering the live rendition recently directed by Spike Jonze and featuring Greta Gerwig at the first YouTube Music Awards. Kai Bock’s video is patently distinct, but it’s an interesting comparison to make; one is an iconic director and the other is on her way to becoming one.

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Davis Silis - 22nd Nov 2013

Tags

  • BUG
  • Narrative
  • Promos
  • Indie Rock

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Credits

Production/Creative

Director
Emily Kai Bock
Producer
Anne Johnson
Production Company
Executive Producer
Kathleen Heffernan
Executive Producer
Charles-Marie Anthonioz
1st AD
Brandeaux Tourville

Camera

1st AC
Davie Carothers
Steadicam
Ari Robbins

Lighting/Grip

Gaffer
Daniel McNutt

Art

Production designer
Hannah Hurney

Wardrobe

Stylist
Olivia Segerstrom
Stylist
Jamie Catino
Make-up
Haley O'Neil
Make-up
Grace Pae

Editorial

Editor
Leo Scott
Editor
Emily Kai Bock

Commission

Commissioner
The Creators Project

Misc

Production Supervisor
Danielle Oexmann

Other credits

Special thanks

Justin Benoliel at Ramble West Productions

Davis Silis - 22nd Nov 2013

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