The label contacted them looking for something visually striking, so Alabama spent a 2 day shoot between a beach in Kent and an underwater filming tank to create this beautifully eloquent black and white piece. It shows some excellent portrait and landscape filming, whilst keeping some interesting mystery in the narrative, including an impressive final vfx shot.
James from Alabama says that they "wanted to create something visually stunning and something which reflected the music. This lead us to the use of black & white together with super slow motion, resulting in an arty high fashion feel. The contrast between the strong beats and the softer vocal sections triggered us to have these two visually distinct worlds."