Simple, stylish and striking, Scott Altman captures Danish singer Nabiha in full-flight performance mode in his monochrome promo for her Mind The Gap single. "After pitching on the video, label and management approached me with a couple of ideas" says Scott. "In the end we stripped the ideas back and decided to shoot a performance based video in black and white.
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Shot in Manhattan with the crew from the Columbia Film Institute, Robin Fraser Pattinson delivers a poignant promo for Beatie Wolfe's fragile ballad Make It Up. "Beatie's lyrics are already very emotive so I just wanted the video to have it's own twist on her idea" explains Robin.
X Factor finalists The Risk have signed to Warner Music and are about to release their debut single Missiles early next year and with it come this Antoine Dixon-Bellot promo – set in and around London’s Docklands.
The Sacred Egg deliver this unique ‘eye control’ promo for Amplify Dot’s Get Down, where the artist’s eye movement controls the angle of the shot.
Mixing furious staccato performance edits with animation snippets and stills, The Sacred Egg drive the thunderous soundtrack to excellent effect.
Emeli Sandé wrote Clown about her feelings when she was just entering the music business, trying to get signed, and dealing with music business people for the first time. She wanted the video for Clown to reflect that – and, fresh from his video for Robbie Williams’ Different, WIZ has reimagined that specific experience into a classic (in fact, ancient) scenario.