Tame Impala 'Feels Like We Only Go Backwards' by Becky & Joe

  • By David Knight
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The video for Australian band Tame Impala's superb Feels Like We Only Go Backwards, and an extraordinary achievement in animation - designed and directed by Becky Sloan and Joseph Pelling (aka British directing team Becky & Joe, who are also part of the This Is It collective).

It's made up of over 1000 separate plasticine collages, all made by hand. These collages work together to create a mesmerizing accompaniment to a fantastic track – and you can actually now buy actual plasticine frames from the video for £10 each (find out more at beckyandjoes.com/tame-impala/).

Tame Impala Feels Like We Only Go Backwards (Modular) 2D Animation: Joseph Pelling Plasticine collage animators: Becky Sloan, Azusa Nakagawa,Theo Nunn Assisted by: Ben Austin, Ellie Pritchard, Matt King. Compositing: Joseph Pelling, Theo Nunn. Special Thanks to: Dipa Thanki, Margaux Soland, THIS IS IT Collective and Modular Records http://vimeo.com/53520224

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Becky & Joe

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