<a href="http://www.promonews.tv/2012/12/12/san-cisco-beach-by-ruskin-kyle/beach-screen-grab-1/" rel="attachment wp-att-57368"><img src="http://www.promonews.tv/wordpress/wp-content/uploads/2012/12/Beach-Screen-Grab-1.jpg" alt="" title="San Cisco 'Beach' by Ruskin Kyle" width="640" class="alignright size-full wp-image-57368" /></a><a href="http://www.promonews.tv/2012/12/12/san-cisco-beach-by-ruskin-kyle/beach-screen-grab-2/" rel="attachment wp-att-57369"><img src="http://www.promonews.tv/wordpress/wp-content/uploads/2012/12/Beach-Screen-Grab-2.jpg" alt="" title="San Cisco &#039;Beach&#039; by Ruskin Kyle" width="640" class="alignright size-full wp-image-57369" /></a>San Cisco are a band from Freemantle in Western Australia and 'Beach' is their debut UK release – but the band are a long way from sunny Oz in the video by Ruskin Kyle. And indeed, good old Brighton beach has its plus points, but not so many in November... "They recently stopped off in the UK for a week as part of their world tour," Ruskin explains. "And the brief was to take a snapshot of the band in the midst of this relentless schedule while encouraging their natural chemistry, character and sense of humour to shine through. "The choice of Brighton as a location was made for more than the obvious reasons, the irony of shooting on a freezing cold and spitty early morning on the Sussex coast not lost on a group of mates more accustomed to balmier climes and sandier beaches." <strong>San Cisco Beach (Sony Music UK) Director: Ruskin Kyle Production Company: Rivers Rush DP: Ricky Patel Editor: Neil Lenthall Grade: Alex Elkins @ Post Blue</strong> http://www.youtube.com/watch?v=7pl2L-ldozI

<a href="http://www.promonews.tv/2012/12/12/san-cisco-beach-by-ruskin-kyle/beach-screen-grab-1/" rel="attachment wp-att-57368"><img src="http://www.promonews.tv/wordpress/wp-content/uploads/2012/12/Beach-Screen-Grab-1.jpg" alt="" title="San Cisco 'Beach' by Ruskin Kyle" width="640" class="alignright size-full wp-image-57368" /></a><a href="http://www.promonews.tv/2012/12/12/san-cisco-beach-by-ruskin-kyle/beach-screen-grab-2/" rel="attachment wp-att-57369"><img src="http://www.promonews.tv/wordpress/wp-content/uploads/2012/12/Beach-Screen-Grab-2.jpg" alt="" title="San Cisco &#039;Beach&#039; by Ruskin Kyle" width="640" class="alignright size-full wp-image-57369" /></a>San Cisco are a band from Freemantle in Western Australia and 'Beach' is their debut UK release – but the band are a long way from sunny Oz in the video by Ruskin Kyle. And indeed, good old Brighton beach has its plus points, but not so many in November... "They recently stopped off in the UK for a week as part of their world tour," Ruskin explains. "And the brief was to take a snapshot of the band in the midst of this relentless schedule while encouraging their natural chemistry, character and sense of humour to shine through. "The choice of Brighton as a location was made for more than the obvious reasons, the irony of shooting on a freezing cold and spitty early morning on the Sussex coast not lost on a group of mates more accustomed to balmier climes and sandier beaches." <strong>San Cisco Beach (Sony Music UK) Director: Ruskin Kyle Production Company: Rivers Rush DP: Ricky Patel Editor: Neil Lenthall Grade: Alex Elkins @ Post Blue</strong> http://www.youtube.com/watch?v=7pl2L-ldozI