Jake Harmer brings a touch of 90's and a dollop of psychedelia-chic to Birmingham band Peace, with his colourful promo for Bloodshake. There's even some gentle fun poked at another indie band - meant in the nicest possible way I'm sure.
"We wanted to create a video that's the polar opposite to the cinematic," explains Jake. "Hectic, garish and bold - with Peaces' performance central in a chaotic warped realm. The lo-fi concept allowed us to kayak through the rapids of the band's brains, exploring their deepest inner thoughts visually through a series of iconic vignettes. This gave birth to some fine individual performances, my favorite being Harry's deadpan snog with a catfish in a giant cocktail glass. Delicious!"