Dada Life ‘So Young So High’ by Magnus Härdner

Magnus Härdner offers up an alternative to the typical dance scene promos of Miami sun, pool party and sun-tanned youngsters in his promo for Dada Life’s So Young So High. We follow a group of senior citizens as they let their hair down on a booze-fuelled bender, dis-robe and go out in the depths of [...]

The Courteeners ‘Lose Control’ by Joe Connor

Joe Connor’s video for Manchester band The Courteeners’ Lose Control closely follows the release of his Moons/Paul Weller video for Something Soon – and this is another performance given some eyecatching visual enhancement. Sporting a new clean-cut look themselves, The Courteeners’ intense performance of Lose Control was shot in a warehouse on the outskirts of [...]

Ellie Goulding ‘Bittersweet’ by Isaac Ravishankara

Isaac Ravishankara offers up a new twist on the the lyric video with this organic promo for Ellie Goulding’s Skrillex-produced Bittersweet – from the Breaking Dawn 2 soundtrack. With no actual appearance from Ms Goulding herself. Isaac – acting as director, DP and editor – captures actors Madison Rowley and Luz Elena Mendoza as they [...]

Willy Moon ‘Yeah Yeah’ by Alex Courtès

With brilliant choreography from Olivier Casamayou and Carine Charaire, Alex Courtès delivers a ripper of a promo – a pure pop extravaganza -for Willy Moon’s Yeah Yeah. Moon gives a very confident and spirited performance within Alex’s very simple set-up of a platform and mirrors – making the 16-strong dance troupe appear as hundreds… Willy [...]

Placebo ‘B3′ by Eric Epstein

Eric Epstein, winner of the MVA for Best Visual Effects at the UKMVAs last year for his acclaimed Memory Tapes video, and nominated for this year’s awards for Hilary Hahn and Hauschka, now brings his distinctively spectral way with VFX for rock vets Placebo’s B3. Eric creates separate nightmare scenarios for two people – a [...]

Tulisa ‘Sight Of You’ by Luke Hyams

Making his move from pure drama to music videos and commercials and signing to Holster Studios, Luke Hyams brings his drama expertise to his debut promo for Tulisa’s Sight Of You. Shot over two days in West London, Luke had this to say about the production: “The heart of the video is love on the [...]

Justin Bieber ‘As Long As You Love Me’ by Anthony Mandler

Anthony Mandler constucts a cinematic suspense thriller around his promo for Justin Bieber’s As Long As You Love Me. Beautifully shot as night in Los Angeles for added grit, Bieber is warned-off his girlfriend from her gangster father, played by Reservoir Dogs actor Michael Madsen… Justin Bieber As Long As You Love Me (Universal) Director: [...]

Cave Painting ‘So Calm’ by Jimmy Ahlander & Robin Antiga

Subject to a lucious grade so vivid it takes on an almost psychedelic quality, Jimmy Ahlander and Robin Antiga’s intriguing promo for Cave Painting’s So Calm was shot in LA and the Mojave Desert. “For the pool scene in Los Angeles we used 5D cameras with underwater houses,” explains Jimmy. “It was a pretty basic [...]

Vaz ‘Miss Frost’ by Magnus Hardner

Magnus Hardner goes for a walk in the woods with Vaz (two sisters Jenny and Cecilia) in his promo for their debut Miss Frost. The promo was shot over five hours outside Stockholm with Jenny and Cecilia ‘drowning’ each other just to be transformed into something else… Vaz Miss Frost (Universal) Director: Magnus Hardner Producer: [...]

Paul Weller ‘Sleep Of The Serene’ by Ralph Fuller

To accompany Paul Weller’s experimental album track Sleep Of The Serene – in which Weller and fellow guitarist Aziz Ibrahim exchange disjointed passages in this abstract instrumental soundscape, tempered by melodic strings arranged by Sean O’Hagan of The High Llamas – director Ralph Fuller documents a Nitin Lachhini installation, created under his alias of ‘Bradford [...]