Taken from her debut album Before I Sleep, Bo Bruce teams up with James Lawes for this stirring promo to Alive. The video sees Bo and her lover check into a hotel as she tells her story in retrospect of a car crash – powered by some inspired and dramatic FX. “I was approached by [...]

Reuben Dangoor’s mesmerizing new video for Diplo’s Butters Theme features multiples of saucily-garbed girls – cool styling from Jessica mae and Marika Ames – shaking their stuff against a background of 80’s sunset colours – a highly impressive exercise is After Effects, with Gabriel Ayache as VFX artist and co-director, culminating in a Cyriak-style kaleidoscopic climax… [...]

Reuben Dangoor has directed this video for Etta Bond and Raf Riley’s Resolve – an always topical tale of severe hangover pain, the morning after a very big night before… Reuben co-created the brilliant Being a Dickhead Is Cool video with Raf – which has nine million hits on YouTube and counting – and has subsequently [...]

Bo Bruce’s almost painfully introspective piano ballad The Fall is perfectly captured in this sympathetic and beautiful treatment from director James Lawes. Using snowflakes, slowly falling feathers and then burning trees to symbolise the theme of dying love, the promo focuses on the singer as she moves forlorn across a desolate landscape… Bo Bruce The [...]

In a reverse of the norm, a bunch of fancy dress monsters decide to liven up their dull lives by dressing up as humans, in Jake Dypka’s video for Dry The River’s Chamber And The Valves. It’s Jake’s second promo for the band after making his first ever video for Shaker Hymns, and also filming [...]

Unsigned grime artist Dru has his roots in the wastelands of suburbia, and Alana O’Neill has directed the video for Edge, together with singer Bo Bruce – that reflects his background, shooting in a disused gym where he records, and Dru’s nighttime performance in a forest, lit by distress flares that illuminate several objects that [...]

The video for Mercury signings Fixers’ Swimmhaus Johannesburg is by 21 year old Lucy Bridger – her fourth video. It features a Japanese girl in a London hotel room – initially cheerful yet clearly alone – and builds a quietly creepy atmosphere to accompany the performance. “This video was mainly influenced by Haruki Murakami’s novels [...]