Geeky office drone infected with dance bug leads to an Invasion of the Bodypoppers situation – but not before he pushes boulder up a mountain… Petro’s video for Avicii’s Levels is a bit bonkers, which makes a refreshing change from your average Euro pop-dance video. Avicii Levels (Universal) Director: Petro Production Company: Draw Pictures Producer: [...]

Petro Papahadjopoulos, director of videos for Ellie Goulding, Girls Aloud, Rufus Wainwright, Infected Mushroom, and an MTV award-winner for his promo for TV on the Radio, has joined Stamp Films for music video and commercial representation in the UK. Beginning as a graphic animator and FX artist, Petro has worked in all facets of production, [...]

Shot in Griffith Park in the Hollywood Hills, director Petro translates the grown-up acoustic tones of Goulding’s Guns And Horses with pretty photography by Adam Frisch. Joined in the forest by a band of merry girls, this is Goulding’s third single from the gold-selling Lights album. Ellie Goulding Guns And Horses (Polydor) Director: Petro Production [...]

Laura Lewis is the new head of music videos at Draw Pictures, representing the directorial roster at the company. Laura comes from Sony BMG, where she was a member of the video commissioning team led by Mike O’Keefe for three years. It is her first appointment on the production side – and she intends to [...]

Picture the scene: it’s 18th century France, and the peasants are revolting. Fortunately the working girls are different class. Yes, it’s Girls Aloud, with an unexpected stab at historical verisimilitude. Check out those authentic pre-revolutionary undergarments. It’s all extremely educational – and isn’t Cheryl holding up well? Credit to Petro, the American director who’s previous [...]