The Script ‘If You Could See Me Now’ by Paul Banks

Shot on their recent world tour, Paul Banks captures The Script in full flight on and off stage – with some excellent work from DP Greg Copeland – intercut with extra to-camera footage in his flowing promo for new single If You Could See Me Now. The Script If You Could See Me Now (Sony [...]

Petula Clark ‘Cut Copy Me’ by Alex Brown

60s iconic singer Petula Clark – now 80 years old – marks her return with the release of her single Cut Copy Me which is accompanied by this cool ‘computer lyric’ video from Alex Brown, getting very creative with the ol’ ASCII art and more… Petula Clark Cut Copy Me (Sony Music) Director: Alex Brown [...]

Gabrielle Aplin ‘The Power of Love’ by Alexander Brown

UK singer-songwriter Gabrielle Aplin releases her cover of Frankie Goes To Hollywood’s The Power Of Love following its use in the John Lewis Christmas campaign and teams up with Alexander Brown for the video. Alexander matches the minimalist, effortless charm of the soundtrack placing Gabrielle in a vast rustic mansion, where seated at her piano, [...]

Diana Rozz ‘Walk On By’ by Sasha Rainbow

Diana Rozz, an all-girl trio from Wellington, join forces with Sasha Rainbow for this hugely watchable gritty, androgynous, lo-fi excursion for the old skool punknoize of Walk On By. Diana Rozz Walk On By (Muzai Records) Director: Sasha Rainbow Production Company: Nice&Polite Producer: Gemma Syme Director of Photography: Sasha Rainbow Editor/Grade: Gemma Syme

Girls Aloud ‘Something New’ by Ray Kay

Unless you’ve been hiding under a rock, Girls Aloud are back – for a single, album and tour. First out of the trap is the single Something New and this cross-continental promo directed by Ray Kay. In a three-way production between Rock Hard, Luti Media and Nice&Polite, Ray Kay captures the girls looking none too [...]

Lewis Watson ‘Sink Or Swim’ by Alexander Brown

Following a year building an online following (two million hits on his Youtube channel), Oxford-born singer-songwriter Lewis Watson joins forces with Alexander Brown for this atmospheric promo to Sink Or Swim – from his forthcoming EP Another Four Sad Songs. Matching the melancholy of the lyric, Alexander shoots the 19 year old braving the hideous [...]

Waylayers ‘Magnets’ by Alexander Brown

Accompanied by a roomful of floating ball-bearings that have broken loose from an executive toy, Waylayers singer Harry Lee gives a great emotionless, dead-pan performance of Magnets in Alexander Brown’s highy watchable promo. Waylayers Magnets (Insomnia Records) Director: Alexander Brown Production Company: Nice&Polite Producer: Gail Mosley Director of Photography: Ben Todd Editor: Thomas Grove Carter [...]

DJ Fresh ‘The Feeling’ (Director’s Cut) by Ivan Ogilvie

Shot in Japan with a local cast riding futurist mopeds, Ivan Ogilvie takes his cue from the title and delivers an uplifting promo (helped by some Japanese crew) about youth and fulfillment… DJ Fresh The Feeling (Director’s Cut) (Ministry Of Sound) Director: Ivan Ogilvie Production Company: Nice&Polite Producer: Gail Mosley Director of Photography: Chris Sabogal [...]

JLS ‘Hottest Girl In The World’ by James Barber

James Barber (formally of Luke + Barber fame and now stepping out on his own) works his magic on JLS’ in this slick, sharp performance promo for new single Hottest Girl In The World. JLS Hottest Girl In The World (Sony Music) Director: James Barber Production Company: Nice&Polite Producer: Jonny Kight DP: Will Bex 1st [...]

Karin Park ‘Thousand Loaded Guns’ by Blake Claridge

Karin Park gets busy with a saw, a blowtorch and other assorted tools to transform her garage into a makeshift stage for her performance in Blake Claridge’s curious promo for new single Thousand Loaded Guns. Karin Park Thousand Loaded Guns Director/Producer: Blake Claridge Production Company: Nice&Polite DP: Sara Deane Editor: Flaura Atkinson @ Family Colourist: [...]