Taking inspiration from Olafur Eliasson’s weather project at the Tate Modern, James Barber continues his working relationship with Wretch 32 with this heavily art-directed piece for new single Blackout. Beautifully shot by Steve Annis, James follows a meteorological theme creating a sun setup and a colder, more dramatic lighting setup as well as street dancing [...]
Robert Hales’s charming LA-shot video for Chris Malinchak’s So Good To Me features a sweet little girl who’s mislaid her pet. Which is embarrassing, as the pet is a giraffe. Luckily her four-legged friend (played by Stanley the giraffe) finds her, before its necessary to call in the ASPCA. What a beautiful animal. Chris Malinchak [...]
Louis & McCourt, in conjunction with East London animation collective The Line, deliver a unique fusion of Japanese and western styles in their promo for Mat Zo and Porter Robinson’s Easy. The video follows a young woman living in a futuristic metropolis. With her name plastered on the city’s huge billboards and advertisements, she quickly [...]
A man has a portable cassette player growing inside of him which is constantly playing Duke Dumont’s Need U (100%) in Ian Robertson’s brilliant video for the UK DJ/Producer. Everywhere the man goes, as the track plays, people around him break out into a dance – his fellow shopper at the local store, his girlfriend, [...]
Bingo Players’ Get Up featuring Far East Movement is threatening to be one of the biggest dance records of 2013 – the track alone has already amassed over 100 million hits on YouTube. Now it has a promo by none other than Tim Hope, making a very welcome return to music videos, with a gripping [...]
Shot in Japan with a local cast riding futurist mopeds, Ivan Ogilvie takes his cue from the title and delivers an uplifting promo (helped by some Japanese crew) about youth and fulfillment… DJ Fresh The Feeling (Director’s Cut) (Ministry Of Sound) Director: Ivan Ogilvie Production Company: Nice&Polite Producer: Gail Mosley Director of Photography: Chris Sabogal [...]
Jodeb creates his own monster movie (think Skull Island from Peter Jackson’s King Kong) in this hugely adventurous and cinematic promo for Porter Robinson’s Language single. Jodeb had this to say about the mammoth production: “We shot this video in a wide variety of locations; California in the Malibu Canyons and in Angeles National Forest [...]
Rohan Blair-Mangat totally captures the fierce urban pop of dubstep star Dan ‘DJ Fresh’ Stein’s Hot Right Now with this lively promo featuring vocalist Rita Ora – and some serious breakdancing… DJ Fresh ft Rita Ora Hot Right Now (Ministry Of Sound Recordings) Director: Rohan Blair-Mangat Production Company: Rokkit EP: Mary Calderwood Producer: Tom Birmingham [...]
Adam Powell heads to Iceland with Example for the promo to new single Midnight Run. The video is based on a short film that Elliot aka Example made at university – taking place within a surreal dream – and to capitalize on the epic Icelandic landscape, Adam’s teammates Erik Sohlstrom and Aubrey Woodiwiss help serve [...]
Frank Gatson marks his return to promo-making with this bright, energetic video for Alex Gaudino aided by a lively performance from guest vocalist Kelly Rowland and a troupe of 40 dancers… Alex Gaudino feat. Kelly Rowland What A Feeling (Ministry Of Sound/Ultra) Production Company: Frank The Plumber LA Director: Frank Gatson (Managed by Chokolate Ltd. [...]
