Michael Baldwin slips over to the States to direct this fun, playful piece for Olly Murs’ single Troublemaker. Racking up almost 7 million hits on Youtube and currently sitting pretty at No. 1 in the UK chart, the promo is set in surburban Los Angeles, with a Miami shot performance from guest vocalist Flo Rida. [...]

Soup Factory, a new production company for music videos, commercials and digital content, has opened its doors in London. Founded by Andy Soup – the director whose distinguished career includes videos for Scissor Sisters, The Streets, The Zutons, Basement Jaxx and Dannii Minogue, plus ads for Dell, Cinzano, Agent Provocateur and VBS/Vice Magazine – Soup Factory [...]

Mike Baldwin has directed his first promo through G&E, and it’s a simple yet striking and classy showcase for Melanie C’s strong comeback single Weak. Mike captures Melanie as a woman in torment in intimate surroundings – part performance, part videotape confession – integrated with powerful choreography of dancers Bethany Rose Harrison and Shane Collard. [...]

The hotly-tipped Anna Calvi has a suitably moody impressionistic video for the haunting Blackout from Michael Baldwin – quite a distinctive change from a director renowned for upbeat, comedic performances. “Anna wanted something abstract and cinematic and really liked the idea that we never really saw her properly in the video,” says Mike. “She was [...]

For the third single from the Big Whiskey And The GrooGrux King album, the Dave Matthews Band wanted something a little different video-wise, and that’s what they got: an intimate performance that becomes a flashmob-style event where a considerable number of fans accompany the band on the song You And Me. “I wanted to keep [...]

Here’s what director Michael Baldwin had to say about the shoot: “One of the most fun shoots I have done. Still lots to cover in a day but the atmosphere was so lively, it didn’t feel like a regular shoot at all. The idea was Natalie’s and she was quite specific about what she wanted, [...]

Having established himself as a top editor, Michael Baldwin then launched his career as a music video director a few years back at Red Rabbit Films – he and his wife Beth McErlain’s company. His characterful, comedic work for Travis, Goldspot and others has seen him become one of the UK’s most sought-after and prolific [...]

Bespectacled ‘one-man Coldplay’ Gary Go is actually a clockwork man. Mike Baldwin reveals this in his second video for Gary after the debut Wonderful – although possibly something has clearly rubbed off on Mike after making the Girl and The Robot for Royksopp recently. And it looks like they really did make a clockwork version [...]

Robyn is in love with her robot. And why not? In Mike Baldwin’s vid for The Girl And The Robot, he’s a good-looking, hard-working chap. It’s a literal interpretation of the new Röyksopp single, and Mike makes that work partly by the simple yet effective device of the lovelorn Robyn not lipsyncing a single note [...]

Mike Baldwin is your man to put a band in an unlikely comic scenario. That is clearly how The Days have found themselves in a gymnasium-set, five-day-long song-performing marathon, under the guidance of a ridiculously enthusiastic coach. And this is how Mike’s knack for character comedy introduces a whole new generation to the joys of [...]