Iggy Azalea ‘Bounce’ by BRTHR

Precocious directing duo BRTHR takes a big leap upward with their hip-hop video with a difference for red hot Aussie hip-hop starlet Iggy Azalea’s Bounce. Super-colourful, brilliantly edited and culturally enlightening, BRTHR – aka Alex Lee and Kyle Wightman – went to Mumbai in India to add some exoticism and Bollywood glamour to Iggy sexy [...]

The Strypes ‘Blue Collar Jane’ by Finn Keenan

“I hung out with the band for a couple of days and went to a few of their shows and just filmed as much as possible” explains Finn Keenan on his intimate and informal portrayal of new Mercury signings The Strypes – to partner new single Blue Collar Jane. “With this video i wanted to [...]

Iggy Azalea ‘Work’ by Jonas and François

Road trippin’, lap dancin’ and some serious booty action all served up scorching hot in Jonas and Francois’s video for upcoming hiphop star Iggy Azalea’s Work. It’s a journey of sorts, from the backwaters of Hicksville to the big city – and what Iggy has to do to get there. Iggy’s hot alright, and her [...]

Jake Bugg ‘Seen It All’ by John Hardwick

John Hardwick makes a rare and very welcome return to music videos with this compelling drama for Jake Bugg’s Seen It All, featuring talented British actor Michael Socha as a young man in a whole heap of trouble. Shot in various locations around Glasgow by legendary DoP Danny Cohen, it’s another slice of contemporary British [...]

Dot Rotten ‘TBRA’ by Carly Cussen

Following her Icelandic excursion with Dot Rotten in Karmageddon, Carly Cussen unveils her latest for the UK rapper. Its a low budget effort but one of the best videos yet by the young director who is building her reputaion around videos for UK urban artists. With great work from DP Aaron Reid, Carly goes gritty [...]

Dot Rotten ‘Karmageddon’ by Carly Cussen

Dot Rotten is the last man on Earth in Carly Cussen’s atmospheric video for Karmageddon, shot among the geothermal pools of Iceland. “The video opens in a world with no life – but a world that may have had life a long time ago,” says Carly. “Playing with surreal fantasy concepts, I placed Dot into [...]

Jake Bugg ‘Two Fingers’ (Director’s Cut) by Jamie Thraves

Jamie Thraves’s first work at his new production company base HSI London is a superb video for Jake Bugg’s Two Fingers. A bright and breezy portrait of the (very) young troubadour and his mates in his home neighbourhood of Clifton in Nottingham, is suddenly tempered by a dramatic sequence of Jake’s volatile, alcoholic homelife – [...]

Niki & The Dove ‘Tomorrow’ by Nadia – who joins A+

Nadia Marquard Otzen has joined A+, the music video and special projects division of Academy Films, and announced her arrival with the video for Niki & The Dove’s Tomorrow. The Danish born director, was accepted at Central St. Martins in London at the age of 19, then studied at Parson’s School of Art and Design [...]

Karima Francis ‘Wherever I Go’ by Michael Holyk – now signed to Nice & Polite

Prolific director Michael Holyk has now signed with Nice & Polite – and directed his first music video through the company, for Karima Francis’s Wherever I Go. It’s an intimate performance of the female singer-songwriter who sports an Dylan-goes-electric look, shot on location in Blackpool – her home town. Michael’s background is diverse, having experience [...]

Jake Bugg ‘Trouble Town’ by Michael Holyk

This simple but effective introduction to young singer-songwriter Jake Bugg by Michael Holyk frames Jake in Clifton, Nottingham – his hometown – mixing HD footage with Super 8mm. It creates a lovely contrast, and Michael confirms they didn’t fake it. “The Super 8 footage really brought to life to elements we wanted, and got the [...]