James Appleton has joined Academy Films in London for music video representation following the success of his two recent videos for Futureheads. James, who began making films whilst at Goldsmiths College, has a background directing content for commercial clients such as Sony, Shell, Accenture, Fujifilm and Pfizer, winning a gold IVCA in 2007 for an [...]
James Appleton directed the highly successful video for The Futureheads’ last single The Beginning Of The Twist – the cheeky offspring of Take On Me and Over And Over – and now he’s come up with a worthy successor. For Radio Heart, James has placed the band in (surprise, surprise) an old-fashioned trannie – for [...]
The highly inventive new Futureheads video has echoes of an imperishable classic. Or perhaps two. Director James Appleton, who’s quite new to directing videos but fairly experienced making corporate films, has made the production process the idea behind the video itself – with particular emphasis on the storyboarding, in which the real band get stuck. [...]
